Virgin Atlantic Airlines, the empire built by Brit Richard "Rocketman" Branson, is planning to grab a larger share of the world's most profitable air traffic, the business class North America-Europe traveler. According to Bloomberg.com, it will take advantage of the new 'open skies' agreement between the U.S. and the E.U. to commence service from continental airports within the next two years. This is part of its overall strategy to extend the Virgin brand worldwide. The new agreement will permit Virgin to launch flights to the U.S. from any European airport. In the past, Virgin has been restricted to its home turf in the U.K. The change in regulations will allow other players in the trans-Atlantic picture, including Air France and Lufthansa, to expand their services as well. Almost 21,000 flights with 5.25 million available seats flew the route in January of this year.
Boeing (NYSE: BA) recently announced that Virgin has ordered 15 of its new 787-9 Dreamliner aircraft, $2.8 billion worth.
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