So-called "virtual worlds" have gotten lots of buzz lately. These are communities where people can hangout, build things, trade and so on.Even companies like IBM (NYSE: IBM) use virtual worlds to do things like management training.
Well, this week, Disney (NYSE: DIS) shelled out $350 million for Club Penguin, which is a virtual world that's focused on kids between the ages of 6 to 14. Basically, a kid can do things like furnish their igloo home.
The business model involves a combination of premium subscriptions ($5.95 per month) as well as merchandising (gift cards, t-shirts).
I had a chance to interview Robert Botch, who is a veteran of the gaming world and operates TidePool Partners. He is also a director of a virtual world, FakeTown.
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