Question: what does every e-commerce site need to enable it to sell more merchandise?

If you answered more giant Whoopi Goldberg ads, you're only half right.

What every Google (NASDAQ: GOOG), Yahoo! (NASDAQ: YHOO), Microsoft (NASDAQ: MSFT) and Ebay (NASDAQ: EBAY) needs is better metrics. Why?

Search engine marketing (or SEM) is about paying for traffic. By bidding on keywords, advertisers with Google or its competitors are paying to bring people to their websites. Once there, a website needs to convert traffic into sales. Not an easy thing to do and clearly, some traffic is more valuable than other traffic. The better Google gets at valuating the traffic and providing these metrics to their advertisers, the more profitable everyone becomes. Google makes more money because it optimizes the bidding on keywords by really valuating a click. Advertisers win because they have the tools to bid on the most profitable traffic. For an unbelievable treatise on why analytics are so important, check out Dave McClure's great work on the industry and why investors should take note (Warning: Dave uses some strong language).

Continue reading Omniture and Visual Sciences: Riding the Google analytics wave

Omniture and Visual Sciences: Riding the Google analytics wave originally appeared on BloggingStocks on Mon, 12 Nov 2007 11:51:00 EST. Please see our terms for use of feeds.

MOST NOTEWORTHY:

• Banc of America downgraded shares of RadioShack (NYSE: RSH) to Sell from Neutral and lowered their target to $18 from $26 as they believe cuts to labor costs and advertising expenses will make it more difficult to overcome declining wireless trends.

• Friedman Billings cut Visual Sciences (NASDAQ: VSCN) to Market Perform from Outperform on valuation. Citigroup downgraded Alcan to Hold from buy on the acquisition news.

• Soleil cut U.S. Celluar (AMEX: USM) to Sell from Hold on valuation.

• Westwood One (NYSE: WON) was downgraded to Sell from Hold at Citigroup based on management distractions and weak fundamentals...

• Cowen removed ImClone Systems (NASDAQ: IMCL) from its Focus List, as the firm believes Erbitux is now more in line with consensus but said financials remain uninspiring.

• Merrill cut Allstate (NYSE: ALL) and Black & Decker (NYSE: BDK) to Neutral from Buy.

• USB downgraded Frontline (NYSE: FRO) to Reduce from Neutral.

• Matrix cut Thor Industries (NYSE: THO) to Sell from Strong Buy.

Analyst downgrades 7-13-07: ALL, BDK, IMCL and RSH originally appeared on BloggingStocks on Fri, 13 Jul 2007 11:00:00 EST. Please see our terms for use of feeds.

• ThinkEquity upgraded shares of Micron Technology (NYSE: MU) to Buy from Accumulate, citing strength in the PC market. The firm believes Micron is well positioned to benefit from the potential secular uptrend in the DRAM market over the next 12 months.

• Credit Suisse upgraded shares of Halliburton (NYSE: HAL) to Outperform from Neutral citing solid cyclical fundamentals, which should offset overly negative perceptions.

• JMP Securities upgraded Visual Sciences (NASDAQ: VSCN) to Market Perform from Underperform based on the potential acquisition.

• Citigroup upgraded shares of Shaw Group (NYSE: SGR) to Buy from Hold to reflect the company's robust backlog growth and changes in management...

• JP Morgan upgraded both Royal Caribbean Cruises (NYSE: RCL) and Carnival Corp (NYSE: CCL) to Overweight from Neutral.

• Roth raised MRV Communications (NASDAQ: MRVC) to Buy from Hold.

• Jefferies upgraded VeriSign (NASDAQ: VRSN) to Buy from Hold.

• Thomas Weisel upgraded Zebra Tech (NASDAQ: ZBRA) to Overweight from Market Weight.

Analyst upgrades 7-13-07: CCL, HAL, MU and VRSN originally appeared on BloggingStocks on Fri, 13 Jul 2007 10:29:00 EST. Please see our terms for use of feeds.