It was easy to discount a company dedicated to selling high-end groceries in the midst of a terrible global downturn. And Whole Foods (NASDAQ: WFMI) has indeed suffered from investor fears. Shares of the company fell from year-ago levels of about $22 per share to lows of near $8 per share in the dark days of December 2008. They have since rebounded to the $22 level on green shoots speculation. On Monday, however, they tumbled again to $18.80. Is it time to buy?

That's a tricky question. First, the positives. Whole Foods is a well-managed grocery chain. It has been extremely disciplined in its expansion push, choosing good locations. It has also overcome relatively low revenues per employee by posting higher margins on items and much higher average cash register rings.

Michelle Obama has made healthy eating a priority in her role as first lady. Her emphasis on the earth-to-table approach to dining emphasizes local and organic ingredients -- and fits squarely with the mission of Whole Foods Market (NASDAQ: WFMI).

Obama's White House garden is great top-of-mind stuff and demonstrates the value of a healthy lifestyle. It may not be for everyone, but there will be enough followers that will think more and more about going organic.

We all know the impact that celebrities have on businesses. One of the most obvious instances of this phenomenon comes from the Oprah Winfrey Show. For example, when a title makes it into her book club, millions of loyal followers immediately take action, and sales follow.

These days, Michelle Obama is giving Oprah a run for her money. The First Lady is being closely watched by millions, and she too has a loyal following. She also appears to have a fashion sense that resonates with consumers around the globe. We all saw the number of stories and speculation about her gown during the inauguration.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Co. (NYSE: ANF) reported dismal Q1 numbers as same-store sales plunged.
• Applied Materials Inc. (NASDAQ: AMAT) dismal Q2 results were in line with analysts' expectations.
• Bankrate Inc. (NASDAQ: RATE) reported lower earnings and revenue for Q1 and offered no guidance.
• Blockbuster Inc. (NYSE: BBI) earnings, revenue, and same-store sales all fell in the first quarter.
• Dr Pepper Snapple Group (NYSE: DPS) Q1 earnings declined but still topped analysts' expectations.

As earnings season begins to wind down, some apparel retailers are scheduled to report quarterly results this week. Analysts polled by Thomson Reuters anticipate that Walmart Stores Inc. (NYSE: WMT), the 800-pound gorilla in the space, will report that it earned $0.77 per share in the first quarter, about the same as in the first quarter of last year. But JCPenney Co. (NYSE: JCP), Kohl's Corp. (NYSE: KSS), Nordstrom Inc. (NYSE: JWN), and Urban Outfitters Inc. (NASDAQ: URBN) are expected to report lower profits for the first quarter as consumers continued to hold off on spending. Macy's Inc. (NYSE: M) and Abercrombie & Fitch Co. (NYSE: ANF) are expected to have swung to a loss year over year.

Whole Foods Market Inc. (NASDAQ: WFMI) and Winn Dixie Stores Inc. (NASDAQ: WINN) are likewise expected to report declining earnings, while the Great Atlantic & Pacific Tea Co. (NYSE: GAP), parent of the A&P supermarket chain, is expected to have narrowed its net loss 68.9% to $0.28 per share.

This post is part of a seven article report -- Food for thought: Best bets in food & beverage stocks.

"We think there's enormous potential for profit as Whole Foods Market (NASDAQ: WFMI) recovers from its deeply oversold position," says Mike Cintolo. Here's the latest from The Cabot Top Ten report.

"Whole Foods is the fourth-largest grocery store operator in the U.S., a rank it's achieved, among far older competitors, by competing not on price but on quality. In particular, Whole Foods has succeeded by satisfying shoppers' demand for healthy, earth-friendly organic foods.

In a difficult economic environment, it is often wise for investors to consider stocks in more defensive and relatively recession-resistant sectors. And one such area is food and beverage stocks.

As the long-standing market maxim goes, consumers can pull back on spending for vacations, remodeling, and new cars, but they still need to eat and drink.

In that light, I turned to nine leading newsletter advisors who serve up their current favorite ideas in the food and beverage sector:

Analyst upgrades:

• Goldman upgraded Intercontinental Exchange (NYSE: ICE) to Conviction Buy from Neutral and raised their target to $90 from $60. Goldman cites ICE's positioning and potential for upward EPS revisions for the upgrade.
  
• Jefferies upgraded FMC Technologies (NYSE: FTI) to Buy from Hold as they believe solid deepwater activity levels will lead to solid EPS results in 2009 and 2010. The firm raised their price target to $45 from $27.
  
• Friedman Billings upgraded Devon Energy (NYSE: DVN) to Outperform from Market Perform on valuation and expects significant improvement in basis differentials for the company's Barnett production starting the second half of Q2. The firm raised their price target to $60 from $50.
• Elan Corp (NYSE: ELN) was raised to Neutral from Sell at Piper Jaffray.
  
• Banco Santander (NYSE: STD) was upgraded at Keefe Bruyette to Outperform from Market Perform.

Analyst upgrades:

• KeyBanc upgraded Greenbrier (NYSE: GBX) to Buy from Hold as it believes the company has options to forestall covenant violations or bankruptcy, event if conditions deteriorate further.
  
• Friedman Billings upgraded Whole Foods (NASDAQ: WFMI) to Market Perform from Underperform citing low expectations, favorable FTC settlement, progress on cost cutting, and valuation.
  
• JP Morgan believes First Merit (NASDAQ: FMER) is one of the best positioned Midwest banks to weather the storm and notes its compelling valuation and capital levels. The firm upgraded shares to Overweight from Neutral.
• Coca-Cola Enterprises (NYSE: CCE) was raised to Buy from Neutral at Goldman.
  
• Newell Rubbermaid (NYSE: NWL) was upgraded to Buy from Neutral at Banc of America/Merrill.
  
• Compass Minerals (NYSE: CMP) was lifted to Outperform from Perform at Oppenheimer.

Today was one of those strange Friday sessions where you just never felt stable. Interestingly enough, the 8.1% unemployment rate ended up moving the market up briefly, but only briefly. Most of the day was spent in red numbers with a rally that brought the markets back to a flat close.

The focus is still on what is coming out of Washington D.C. and just how long and how deep this recession is going to be.

Here are today's unofficial closing bell levels:
Dow 6,626.94 +32.50 (+0.49%)
S&P 500 683.39 +0.84 (+0.12%)
Nasdaq 1,293.85 -5.74 (-0.44%)
Top Analyst Calls

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Agilent Technologies Inc. (NYSE: A) Q1 earnings were cut almost in half and were lower than expected.
• AT&T Inc. (NYSE: T) earnings expectations for 2010 resulted in an analyst's upgrade.
• BioMarin Pharmaceutical Inc. (NASDAQ: BMRN) was downgraded following its Q4 earnings report.
• CBS Corp. (NYSE: CBS) beat Q4 earnings expectations but slashed its quarterly dividend.
• Crocs Inc. (NASDAQ: CROX) posted a smaller-than-expected Q4 loss but sales and gross margins fell.
• Deere & Co. (NYSE: DE) Q1 earnings and revenue fell and it offered guidance below estimates.
• Deutsche Telekom (NYSE: DT) was upgraded on confidence ahead of the company's earnings report.
• Hewlett-Packard Corp. (NYSE: HPQ) reported a bigger-than-expected drop in Q1 earnings.

Analyst upgrades:

• Jefferies upgraded Whole Foods (NASDAQ: WFMI) to Buy from Hold as it believes the company is taking the right steps to turn its operations around. The firm raised its target price to $13 from $11.
  
• Pali upgraded Whole Foods to Buy from Sell following the Q1 report based on better than expected cost containment, labor costs, capex cuts, and plans to rationalize the store base.
  
• Thomas Weisel upgraded Hewlett-Packard (NYSE: HPQ) to Overweight from Market Weight. The firm believes HPQ's risk/reward has improved given overdue reduced FY09 guidance and attractive valuation.
  
• Bernstein upgraded Talisman (NYSE: TLM) to Outperform from Market Perform based on relative valuation.
• Navistar (NYSE: NAV) was added to Goldman's Conviction Buy List.
  
• Sovran Self Storage (NYSE: SSS) was upgraded to Perform from Underperform at Oppenheimer.
  
• Suncor (NYSE: SU) was upgraded at Barclays to Overweight from Equal Weight.

U.S. stock futures were higher Thursday morning, pointing to a stronger start on Wall Street as investors continued to focus on the economy. Before the bell: Futures point to higher start ahead of economic data

Hewlett-Packard Corp. (NYSE: HPQ), reported a 13% quarterly drop in earnings as sales ticked up just 1% due to the recession. Results were inline with estimates, and even though it cut its 2009 guidance, it was still in line with Wall Street's expectations. HPQ shares declined 3.4% in premarket trade.

Sprint Nextel Corp (NYSE: S) posted a $1.6 billion, or 57 cents per share quarterly loss on Thursday and said a total of 1.3 million wireless customers had left its service during the quarter. Revenue fell to $8.4 billion from $9.8 billion a year earlier, and topped the Street's estimate. Sprint expects subscriber losses to improve in 2009. Sprint shares are soaring some 6.6% in premarket trading.

Time was, we all felt rich. And we all felt entitled to spend money on ridiculous items at chocolate stores like Godiva, coffee shops like Starbucks (NYSE: SBUX) and, yes, upscale supermarkets like Whole Foods (NASDAQ:WFMI).

Those days are long gone, and even today's reduced expectations for this extremely well-run company are possibly too optimistic. EPS for 2008 were down 20% and company shares, floating in the $7-$10 range, are well off of 52-week highs.

U.S. stock futures crept higher Wednesday morning, but investors will likely continue to focus on President Obama's economic stimulus bill, housing plan and auto and financial sector bailouts: Before the bell: Stocks may start session higher; housing plan, economy, autos in focus

General Motors Corp. (NYSE: GM) and Chrysler LLC barely managed to submit their recovery plans by the deadline that was part of their deal to receive $13.4 billion in government loans. It wasn't clear how they could plan a recovery given the state of the economy in general and the auto industry in particular. GM said it is cutting a total of 47,000 jobs globally and closing five more U.S. factories. It said it may need up to $30 billion, but asked for $9.1 billion now. Chrysler said it will cut 3,000 more jobs and stop producing three vehicle models. Chrysler requested $5 billion in new loans. GM shares rose 2.3% in premarket trade.