Analyst upgrades:

• Verizon (NYSE: VZ) was upgraded to Outperform from Market Perform at Wells Fargo, which believes Verizon wireline margins troughed in Q3 and that Street estimates have been reset to more achievable levels.
• Texas Instruments (NYSE: TXN) was upgraded to Outperform from Market Perform at FBR Capital, which believes the company is gaining analog market share and shares are attractively valued at current levels. The firm maintains a $31 price target.
• Cablevision (NYSE: CVC) was upgraded at Wells Fargo to Outperform from Market Perform. The firm believes this year's run-up in the stock was primarily due to the company's spin-off of MSG, but the firm believes the stock can rise further based on fundamentals.
• Cabot Oil & Gas (NYSE: COG) was upgraded to Overweight from Neutral at JPMorgan following the company's Q3 results due to valuation and its above-average growth. The firm raised its target to $51.50 from $47.
• RadioShack (NYSE: RSH) was upgraded to Hold from Underweight at KeyBanc, which said that its recovering sales trends were encouraging.
• Travelzoo (NASDAQ: TZOO) was upgraded to Outperform from Neutral at Wedbush as it believes the divestiture of its Asian business coupled with growth in its Fly.com unit will drive 2010 growth. The firm raised its target to $17 from $13.

In early May, I wrote about why I thought Williams Companies Inc. (NYSE: WMB) would outperform four other, more popular stocks. I compared it to Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), Microsoft Corp. (NASDAQ: MSFT) and Berkshire Hathaway Inc. (NYSE: BRK.B).

It was May 11 that I last followed-up on my series of posts, and since then, for about half that period WMB indeed outperformed all four stocks. Since then, however, it has fallen back to second place, behind AAPL.

In a race, when the yellow caution flag is out drivers are prohibited from advancing their position, and are subject to penalty.

In the stock market no such rule applies. When the caution flag goes up it is a sign you may be nearing an opportunity to advance your position, and it would be foolish not to do so. I think the market has definitely had the caution flag up the last two weeks as we enter earnings season.

I have written several articles regarding watch-lists encouraging our readers to be prepared for buying opportunities, and as I look at my watch-list it appears that many stocks are nearing prices that would make it attractive to add to my position.

"Despite coming close to bankruptcy in 2002, Williams Co. (NYSE: WMB) has some of the premier assets in each of its business segments: exploration & production, mid-stream and pipelines," says turnaround expert George Putnam.

In his The Turnaround Letter, he explains, "The company now has the financial strength not only to survive the current downturn but to grow and prosper."

"Begun in 1908 as a pipeline construction company, Williams is now a major, integrated natural gas company; it produces, gathers, processes and transports natural gas throughout the United States.

In April, I did a series of posts on Williams Companies (NYSE: WMB) starting with Chasing Value: Williams has the pipes and it's not blowing smoke.

I have also been writing about my investments in naked puts.

Now, I want to share one of the things I have done this year that has helped me obtain over a 100% return for 2009 at one point last month, which has since fallen back to 82%. This is not something I could have predicted, but I am not complaining.

After a nine-week stock market rally it is time to tally up the winners and losers. In a market where almost everything gained, there must eventually be separation between those that went with the flow and those that had something to show.

The financial stocks, with the help of the government, were able to show some positive earnings. The banks do raise the suspicion that this is a case of "managing the numbers".
The government has helped them along by "reshaping" some accounting rules and giving them advance warning (and leaking to the public) of the results of its stress testing. Until now, they have gone with the flow as the hardest hit stocks and rallied the most.

This is a follow-up on the short term results comparing the Williams Companies Inc. (NYSE: WMB) to Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) , Microsoft Corp. (NASDAQ: MSFT), and Berkshire Hathaway Inc. (NYSE: BRK.B).

I wrote a series of stories about why I thought WMB would outperform the other more popular stocks and two weeks is not much of a test unless you have been trading on my suggestions instead of investing.

The final post was Serious Money: Better than Apple, Google, Microsoft & Berkshire Hathaway, Part 5 if anyone cares to go back and review that.

This is the final post on why I believe you would be better off investing in the Williams Companies Inc. (NYSE: WMB) than you would in Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) , Microsoft Corp. (NASDAQ: MSFT), or Berkshire Hathaway Inc. (NYSE: BRK.B).

I hope I made the case this week outlining the deeper value proposition, competitive advantages, reduced risk, and of course the dividend that make Williams the preferable investment for the long term.

This week I have been evaluating the Williams Companies Inc. (NYSE: WMB), a stock that I think would make a good core holding for anyone seeking a dependable dividend, growth potential, and relatively low risk given its current price.

The price was $13.77 when I started the series and $13.00 when I myself bought in.

After the first three posts, I hope the case has been made, but we will continue nevertheless looking at Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) , Microsoft Corp. (NASDAQ: MSFT), and Berkshire Hathaway Inc. (NYSE: BRK.B) for more supporting evidence.

Over the past three years, I have found occasion to recommend these stocks and to pan them when their prices became ridiculous, not always with perfect timing. This week I have been expressing my preference for one over the rest, the Williams Companies Inc. (NYSE: WMB).

Part 3 continues to compare Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) , Microsoft Corp. (NASDAQ: MSFT), and Berkshire Hathaway Inc. (NYSE: BRK.B) to Williams using a variety of common criteria.

In my first post on the subject yesterday, I discussed some of the advantages that Williams Companies Inc. (NYSE: WMB) might have over more popular stock "brands" like Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), Microsoft Corp. (NASDAQ: MSFT) and Berkshire Hathaway Inc. (NYSE: BRK.B) -- all great companies.

I highlighted the yield, book value, and spread between natural gas and oil, concluding that even "my pal Warren" would prefer Williams. Today I continue to look at the various valuation metrics one might contemplate in examining a stock's potential.

If I write about Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), Microsoft Corp. (NASDAQ: MSFT) or even one of my favorites Berkshire Hathaway Inc. (NYSE: BRK.B). I know that readership will be higher than if I write about less popular names.

Most recently this happened when I wrote about Williams Companies Inc. (NYSE: WMB) and to my disappointment interest was not high. Maybe it was the header: Chasing Value: Williams has the pipes and it's not blowing smoke -- go back and read it.

As I have been sharing with our readers over the years, I do not suggest anything I would not do myself. Today I am calling your attention to the Williams Companies, Inc. (NYSE: WMB) which I bought today at $13.00.

I had already taken advantage of a negative market view on the stock by selling "naked puts" at a November $12.50 strike price receiving $2.25 per share. I have been touting this as a way to make some money if you truly are interested in owning the stock already. On the puts my break even position is $10.25, the same as the recent market bottom.

The focus of last week's preview was on oil and energy companies, and we saw that big oil had a good week, reporting better-than-expected results and record profits driven by high prices in the third quarter. Energy-related companies are well represented again this week and expectations in general remain high.

Early in the week, analysts surveyed by Thomson Financial anticipate that the big earnings gainers will include EOG Resources Inc. (NYSE: EOG), Anadarko Petroleum Corp. (NYSE: APC), and Cimarex Energy Co. (NYSE: XEC), which are expected to post profits of $2.24 per share (up 64.7% from a year ago), $1.48 per share (up 52.7%) and $2.26 per share (up 61.1%) respectively. All three of them have offered positive surprises in recent quarters, and analysts on average recommend buying EOG and Anadarko. Other expected big earnings gainers early in the week include Forest Oil Corp. (NYSE: FST), Pioneer Natural Resources Co. (NYSE: PXD), Comstock Resources Inc. (NYSE: CRK), and MasterCard Inc. (NYSE: MA). The earnings of phosphates producer Innophos Holdings Inc. (NASDAQ: IPHS) are expected to have risen 92.3% to $3.37 per share. Innophos beat estimates in the previous quarter by a whopping 210%, and analysts have been impressed with Innophos's lack of debt and pricing gains despite the slowing economy, so, on average, they recommend buying IPHS.

Also early in the week, analysts expect Goodyear Tire & Rubber Co. (NYSE: GT), Kaiser Aluminum Corp. (NASDAQ: KALU), and Oshkosh Corp. (NYSE: OSK) to report that their profits fell 52.9% to $0.33 per share, 45.1% to $0.67 per share, and 41.2% to $0.67 per share, respectively. These companies have tended to beat estimates in recent quarters, and the consensus recommendations of analysts are to buy them. However, PMI Group Inc. (NYSE: PMI), one of the largest private mortgage insurance providers in the U.S., is expected to take another hit as the housing slump drags on. The California-based company is expected to have widened its net loss from $1.04 per share a year ago to $2.43 per share in the most recent quarter. Its shares are down 84.5% from a year ago, and have been trading recently near their 52-week low.

U.S. stock futures were set to rise Monday morning after a Federal Reserve official pledge that the central bank would "consider every option" to restore consumer confidence, according to a report in Bloomberg News. The market was further bolstered by comments from European governments to prevent banks on the continent from failing.

On the other hand, Bloomberg News is reporting that the world's economy may be headed for its worst recession in 25 year -- if it's lucky. `The hope is that it won't become the worst unemployment business cycle since the Great Depression," economist Bradford DeLong told Bloomberg.


Here is a look at other news of interest to the markets:

• Paul Krugman -- The New York Times columnist and Princeton University professor won the Nobel Prize in economics.
• Sovreign Bancorp -- Spain's Banco Santander SA is near a deal to buy troubled Philadelphia-based Sovreign Bancorp Inc. (NYSE: SOV) according to the Wall Street Journal.
• Morgan Stanley (NYSE: MS) -- Mitsubishi UFG closed on its $9 billion investment in the Wall Street bank which gave it a 21 percent stake.
  
• Bailout -- The Treasury Department is providing some details about its $700 billion rescue, naming law firm Simpson Thatcher as an advisor.
• GM -- General Motors Corp.'s (NYSE: GM) board was cool to the idea of a merger with Chrysler LLC., according to the Journal. Meanwhile. U.S. auto sales are expected to be near a 20-year low.
• Gulf States -- Saudi Arabia and the United Arab Emerties unveiled plans to bolster their domestic banks.
• Wachovia -- Analysts expect Wells Fargo & Co. (NYSE: WFC) to sell or cut back Wachovia Corp. (NYSE: WB) investment-banking business, Bloomberg says