Stockholders of publicly traded companies, as well as the general public, have recently become outraged with executive compensation and their hefty bonuses, especially in light of the mounting losses at some companies. It seems that no matter what happens or what they do, executives somehow always win. They win big during their employment, and sometimes even more as they retire. With all that money, you'd think that haggling over some perks in their package would be beneath them . . . but it isn't.

The recent outrageous perk award goes to Continental Airlines (NYSE: CAL) CFO Jeffrey Misner who asked for and was granted a free lifetime parking spot at Jacksonville International Airport. As long as the 54-year-old retiree lives within 200 miles of Jacksonville Airport, and providing Continental has operations at the airport, Misner will have a free parking place. Of course, that's just a perk that goes with a $2,997,000 retirement pay.

At the beginning of the year, many were shocked to hear that Countrywide Financial Corp. -- the poster child of the subprime mortgage meltdown, which has been bought by Bank of America (NYSE: BAC) -- CEO Angelo Mozilo was going to receive a $36.4 million cash severance payments, $400,000 per year for consulting services, and perks including the use of a private airplane. He walked away from most of these after a public outcry. Don't feel bad though, he still left with at least $23.8 million.

It just doesn't cease to amaze me how some people have the nerve to ask for certain perks in addition to their very fine salaries and severance pays. Here are some more examples:

• Hanmi Financial (NASDAQ: HAFC) President and CEO Dr. Sung Won Sohn requested and got a 2005 Mercedes Benz 430S, as well as the transfer of his membership to the Wilshire Country Club and the Jonathan Club. This was in addition to his $1,298,000 lump sum retirement pay.

MOST NOTEWORTHY: UAL Corp, WPP Group, Aventine Renewable and VeraSun Energy were today's noteworthy upgrades:

• JP Morgan upgraded UAL Corp (NASDAQ: UAUA) to Overweight from Neutral based on valuation and expectations for the company to make a capital announcement on next week's conference call.
  
• Citigroup upgraded shares of WPP Group (NASDAQ: WPPGY) to Buy from Hold as they believe the company's diversification will lead to low earnings volatility.
  
• UBS upgraded Aventine Renewable (NYSE: AVR) and VeraSun Energy (NYSE: VSE) to Buy from Neutral based on expectations for margin improvements following recent corn price declines.

OTHER UPGRADES:

• Werner Enterprises (NASDAQ: WERN) was upgraded to Neutral from Underweight at JP Morgan and to Neutral from Underperform at Merrill.
  
• Wachovia raised Yum! Brands (NYSE: YUM) to Outperform from Market Perform.
  
• Entergy (NYSE: ETR) was lifted to Buy from Hold at Jefferies.

MOST NOTEWORTHY: HSBC Holdings, WPP Group and Aware were today's noteworthy downgrades:

• Morgan Stanley downgraded HSBC Holdings (NYSE: HBC) to Underweight from Equal Weight to reflect expected losses at the company's U.S. unit.
  
• ABN Amro cut WPP Group (NASDAQ: WPPGY) to Hold from Buy as they expect slowing top-line growth from stagnant marketing budgets.
  
• Merriman downgraded shares of Aware (NASDAQ: AWRE) to Neutral from Buy after DSL royalty revenue declined for a third straight quarter.

OTHER DOWNGRADES:

• Goldman removed McDonald's (NYSE: MCD) from its Conviction Buy List.
  
• Suntrust downgraded Goodrich Petroleum (NYSE: GDP) to Reduce from Neutral.
  
• Merrill lowered Grupo Aeroportuario (NASDAQ: OMAB) to Neutral from Buy.

Before the bell: Stock futures somewhat higher

MAJOR PAPERS:

• Barron's Online's (subscription required) "Inside Scoop" column reported that Adobe Systems (NASDAQ: ADBE) founder and co-chairman John Warnock sold 25K shares for $1.1M last week, according to SEC data.
• The Wall Street Journal (subscription required) reported that Ben Bernanke, the Federal Reserve chairman, last night said that while the housing market will continue to be a "significant drag" on the U.S. economy next year, strong income growth has kept consumer spending steady.

OTHER PAPERS:

• Verizon Communications (NYSE: VZ) told Congressional investigators that it has provided customers' telephone records to federal authorities in emergency cases without court orders hundreds of times since 2005, reported the Washington Post.
• Ad agency WPP Group (NASDAQ: WPPGY) is in final negotiations to acquire Blast Radius, an Internet agency, reported the U.K. Times.
• Smith & Nephew (NYSE: SNN) is being investigated by the SEC on bribery allegations, according to the U.K. Times.
• Activist investor Knight Vinke is attacking HSBC (NYSE: HBC) once again, according to the U.K. Times.

WEBSITES:

• DigiTimes.com reported that Taiwan Semiconductor Manufacturing Company (NYSE: TSM) has denied a report by the Ottawa Citizen which speculated that Taiwan Semi was seeking to acquire Canadian design house Emerging Memory Technologies, saying the rumors were false.
• TechCrunch.com reported that Napster (NASDAQ: NAPS) is switching from its desktop client to a fully web based client, enabling users to listen to their music from any computer after logging into the service.

MOST NOTEWORTHY: American Eagle, CVS/Caremark, Office Depot, WPP Group and Pixelworks were today's noteworthy upgrades:

• American Eagle Outfitters Inc (NYSE: AEO) was upgraded to Outperform from Market Perform at Wachovia, as the firm believes momentum from a strong Spring/Summer can carry into the fall/Holiday seasons.
  
• JP Morgan views CVS/Caremark Corporation (NYSE: CVS) as the most sophisticated healthcare offering, the largest PBM, and has first mover advantage. The firm upgraded shares to Overweight from Neutral.
  
• JP Morgan also upgraded shares of Office Depot Inc (NYSE: ODP) to Overweight from Neutral based on valuation and potential turnaround.
  
• Morgan Stanley upgraded WPP Group (NASDAQ: WPPGY) to Overweight from Equal Weight as they believe the company can still meet its profit forecasts and margin goals in a slowing global economy.
  
• Jefferies upgraded shares of Pixelworks Inc (NASDAQ: PXLW) to Hold from Underperform on valuation as they no longer believe the risk/reward favors shorting at these levels.

OTHER UPGRADES:

• Stifel upgraded Tempur Pedic International (NYSE: TPX) to Buy from Hold.
  
• Merrill upgraded Tyco Electronics (NYSE: TEL) to Buy from Neutral.
  
• BB&T upgraded Celanese Corporation (NYSE: CE) to Buy from Hold.
  
• CIT Group Inc (NYSE: CIT) was upgraded to Outperform from Neutral at Credit Suisse.

MAJOR PAPERS:

• Barron's Online's "Inside Scoop" column reported that from Sept. 19-21, former Wal-Mart Stores Inc (NYSE: WMT) CEO David Glass grossed more than $13.3M by selling 300K Wal-Mart shares on the open market, according to SEC.
• The UAW walked out on General Motors Corporation (NYSE: GM) yesterday because negotiations stalled when the United Auto Workers said they should get some sort of job guarantees from GM, reported the Wall Street Journal.
• The Financial Times reported that BP's (NYSE: BP) Q3 revenue will be "dreadful" and the company will undergo a far-reaching shakeup, BP CEO Tony Hayward has reportedly told his staff.

OTHER PAPERS:

• Having completed a deal with aQuantive for $6B, Microsoft Corporation (NASDAQ: MSFT) wants to make one more deal this year. The question the New York Post asks is, will it be with Facebook or Yahoo Inc (NASDAQ: YHOO)?
• The Economic Times reported that Reliance Retail is in talks with the Gap Inc (NYSE: GPS) for a franchisee arrangement for Reliance Retail's apparel business.

WEBSITES:

• According to executives familiar with the review, the winner of Dell Inc's (NASDAQ: DELL) $760M ad account will either be the WPP Group (NASDAQ: WPPGY) or the Interpublic Group of Companies Inc (NYSE: IPG), with the final round of pitches to be made in three weeks, according to AdAge.com.

MOST NOTEWORTHY: Sunoco, Primedia, WPP Group, Publicis and Newfield Exploration were today's noteworthy downgrades:

• Sunco Inc (NYSE: SUN) was downgraded to Neutral from Buy at Banc of America, as the firm believes Sunoco's valuation discount is justified since its net margin/barrel is almost $2.50 below its closest peer due to inferior assets.
  
• Deutsche Bank downgraded shares of Primedia Inc (NYSE: PRM) to Hold from Buy on valuation.
  
• Citigroup downgraded shares of WPP Group (NASDAQ: WPPGY) to Hold from Buy and shares of Publicis Groupe (NYSE: PUB) to Sell from Hold to reflect their more cautious view of the advertising sector.
  
• Goldman sees better catalysts at other E&Ps and downgraded Newfield Exploration Company (NYSE: NFX) to Neutral from Buy.

OTHER DOWNGRADES:

• Jefferies downgraded Macrovision Corporation (NASDAQ: MVSN) to Hold from Buy.
  
• Merrill Lynch downgraded American Eagle Outfitters (NYSE: AEO) to Sell from Neutral.
  
• Citigroup downgraded Bachoco (NYSE: IBA) to Hold from Buy.
  
• Wimm-Bill-Dan Foods (NYSE: WBD) was downgraded to Sell from Buy at UBS.

MAJOR PAPERS:

• Barron's Online's (subscription required) "Weekday Trader Extra" reported that Wall Street is eyeing the negotiations of the First Data Corp (NYSE: FDC) buyout, as there has been talk that Kravis Roberts might be willing to make some concessions to a bank group arranging financing for the purchase.
• The Wall Street Journal (subscription required) reported that General Motors Corp (NYSE: GM) has sent the UAW two proposals as their negotiations are nearing the deadline.
• With near record high oil prices, there are signs that OPEC may increase crude output 2%, or 500,000 barrels a day, as a gesture to comfort oil markets, according to the Wall Street Journal.

OTHER PAPERS:

• The Associated Press reported that EPR, a leftist guerrilla group, said they caused a number of explosions yesterday aimed at about six Mexican oil and gas pipelines, resulting in millions of dollars in lost production and unsettling financial markets.
• Countrywide Financial Corporation (NYSE: CFC) is reportedly working with Goldman Sachs Group (NYSE: GS) and a law firm to put together another multi-billion dollar bailout plan for Countrywide, the nation's largest home lender, reported the New York Post.
• Sir Martin Sorrell believes that WPP Group (NASDAQ: WPPGY), the company he has built and is currently the CEO of, is likely to appoint his successor from within the company, reported the Telegraph.

Recent mergers between traditional and online advertising firms suggest a deep flaw in the advertising business -- a flaw exposed by Google Inc. (NASDAQ: GOOG)'s evidently unstoppable technology edge. How so? While traditional advertisers deliver open-loop systems, Google delivers a closed-loop solution.

The reason that online advertising is growing is because it offers a closed-loop solution -- a notion that I first described in Net Profit. By contrast, TV and newspaper advertising is an open-loop system -- one in which a company pays to reach a viewer without getting any specific feedback on whether the advertising money leads to increased sales.

By contrast, a closed-loop solution measures the specific response to the advertising dollar -- tracking whether a user clicks on an ad and whether that clicking leads to an online purchase. I call it a solution because it lets the advertiser measure the extent to which advertising expense leads to increased sales. The closed-loop solution's ability to measure return on advertising is an enormous breakthrough for advertisers.

As everybody knows, Google's algorithm for linking tiny text advertising to Internet search has boosted the online advertising business. According to the Wall Street Journal [subscription required], those search-related ads now account for 40% of the $20 billion U.S. internet ad market. And internet-ad sales overall have nearly tripled in the past five years -- to 7% of the $286 billion overall U.S. ad market -- up from 3% in 2002.

Moreover, Google's success is coming out of the hide of TV and newspaper advertisers. For example, in 2006 General Motors Corp. (NYSE: GM) cut its TV ad spending 15% to $1.38 billion and reduced its newspaper advertising 60% to $232.1 million. Meanwhile, GM's online spending rose 16% to $130 million.

When I go to NY, I try to meet up with 24/7 Real Media (NASDAQ: TFSM)'s CEO Dave Moore (I did an interview with him back in August for BloggingStocks). He's a pioneer of the online advertising space and started his company back in 1995.

In fact, his company nearly went bust during 2002 but he was able to save everything. Now, he has sold his company to WPP Group PLC (NASDAQ: WPPGY) for a cool $649 million.

To get some insight on the deal, I talked to Tim Vanderhook, the CEO of online advertising company Specific Media. According to him:

"This acquisition shows a continued interest by traditional ad agencies to bring search marketing services into their fold. 24/7 Real Media is best known for its industry-leading search marketing tools, along with its ad-serving technology. Although 24/7 gives WPP the ability to enter the display advertising market, this purchase is primarily driven for the need to bring search engine marketing services under the big agency umbrella. 24/7 purchased Decide Interactive in 2004 and successfully scaled the technology to a very large consumer base. For WPP, this acquisition allows them to push the search marketing technology out to all of the agencies it owns and gives them higher margins in an industry that is struggling to maintain the status quo. The increased margin can only happen if they are able to funnel their current clients' search engine marketing campaigns through 24/7's technology. This will be a very lucrative deal for WPP in the long run if they are able to truly integrate this business into all of the agencies they own. Unique and differentiated technologies will be the key to success in the future as large ad agencies seek to differentiate their service offerings from each other. "

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

Ad agency conglomerate WPP Group Plc. (NASDAQ: WPPGY) bought 24/7 Real Media (NASDAQ: TFSM) for $649 million this morning. The price was $11.75, not much of a premium over where the shares are but they have run up on rumors. In early April, the stock was at $.8.30. But, when Google (NASDAQ: GOOG) bought DoubleClick, the market assumed that 24/7, a company in the same industry, would not remain independent.

What is interesting is that an ad agency bought the company, and Yahoo! (NASDAQ: YHOO) or Microsoft (NASDAQ: MSFT) did not end up with the prize. The intersection between serving ads for marketing clients on major websites yields all kinds of rich data about the habits of internet users. Google appeared to get a leg up in that market with its purchase of DoubleClick.

But, ad agencies are in trouble. Auction systems from companies like Google are taking the buying power for everything from the internet to newspapers to radio and putting it in the hands of auction software.

Revenue at large agency companies is under siege. WPP's stock has done as well as the S&P over the last five years, but Wall Streeet's concern is whether it can keep that up if ad-buying moves elsewhere.

Now, WPP may have put some of those fears to rest.

Douglas A. McIntyre is a partner at 24/7 Wall St.

Reports today suggest Microsoft (NASDAQ: MSFT) is poised to launch the next salvo in the scramble for vertical integration of the digital marketing industry by purchasing 24/7 Real Media Inc. (NASDAQ: TFSM). 24/7, whose ticker symbol is coincidently the mirror image of Microsoft's, provides e-marketing strategies, analytics, search marketing and campaign management. Its client list includes British Airways, Forbes.com, United, and Playboy.

If it buys 24/7, Microsoft would join Google and Yahoo in positioning themselves to provide advertisers with a one-stop shop for content, ad opportunities appearing on that content, campaign design, management and measurement. For example, Google offers content on, among others, Search and YouTube, while its AdWords and recently acquired DoubleClick manage the sale and placement of ads on its content.

According to the New York Post, the current asking price for 24/7 is $1 billion, no doubt boosted by Google's recent purchase of DoubleClick. Last week, the New York Post reported that advertising giant WPP Group (NASDAQ:WPPGY) was also considering a purchase of the company.

These are fat times for companies in the internet advertising delivery stream. Look for more to cash in while the market exuberance is high.

MAJOR PAPERS:

• Barron Online's (subscription required) "Inside Scoop" column reported that Charles R. Schwab sold 800K shares of Charles Schwab Corporation (NASDAQ: SCHW) for nearly $16M this past Friday.
• The Wall Street Journal (subscription required) reported that the human rights organization Human Rights Watch has released a report alleging that Wal-Mart Stores Inc (NYSE: WMT) spied on unions and violated other federal labor laws.
• The Wall Street Journal reported that Carl Icahn took out a full page ad to get the attention of Motorola Inc (NYSE: MOT) shareholders who will vote on board members at Monday's company annual meeting.
• The Financial Times (subscription required) reported that Sony Corporation (NYSE: SNE) Pictures Entertainment has formed a new division for the production of international films.

OTHER PAPERS:

• According to a New York Post exclusive, Microsoft Corporation (NASDAQ: MSFT) has emerged as a contender to buy Internet ad company 24/7 Real Media Inc (NASDAQ: TFSM), along with ad firm WPP Group (NASDAQ: WPPGY).

Boasting a market cap of $19 billion, WPP Group (ADS) (NASDAQ: WPPGY) focuses on the communications needs of major clients and produces multi-million dollar ad campaigns. To protect its franchise, the company is moving into social networking and video. Its most recent deal is a strategic investment in VideoEgg.

VideoEgg is a privately-held company that provides editing tools and an ad network that serves 15 million videos a day. The company has distribution deals with more than 60 online communities, including Time-Warner's (NYSE: TWX) AOL, Tagged, and Bebo.

According to a recent Jupiter Research report, about a quarter of adult Internet users in the US regularly visit social networking sites. Users create profiles, meet new friends, and share videos.

This represents a big opportunity for brand advertisers. "Social networking sites are extremely interesting to brands because the audiences are filled with users seeking membership in particular interests," said Robb Hecht to me in an interview. Hecht operates media consulting firm IMC Strategy Lab.