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Wal-Mart customers posts

Wal-Mart's Asda lets consumers tell it what to stock in the UK

Posted Jul 8th 2009 12:10PM by Brian White (RSS feed)
Filed under: Consumer Experience, Wal-Mart (WMT), Marketing and Advertising

Wal-Mart Stores Inc. (NYSE: WMT) will soon be allowing customers of its UK-based Asda retail chain to tell it what to stock. Instead of the usual retail "you'll buy it since we ordered it" mentality, Asda will be e-mailing its customers with pictures and descriptions of items available to them from Far East suppliers for feedback. In a word, this is a paradigm shift for retailing.

The idea of real-time (or near-to-it, anyway) feedback from consumers on product trends and other valuable data is an excellent one. It saves frustration from the consumer end and it allows for huge gains in merchandising productivity, inventory turns, and efficiency from the retailer's end. I hope this is successful for Asda, and that Wal-Mart carries the concept into more of its holdings throughout the globe.

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Can Wal-Mart keep its recession-era customers in the future?

Posted Jun 30th 2009 5:20PM by Brian White (RSS feed)
Filed under: Competitive Strategy, Wal-Mart (WMT)

When Wal-Mart Stores, Inc. (NYSE: WMT) changed its corporate slogan from "Always Low Prices" to "Save Money. Live Better" over a year ago, little did the retailer know that a recession would pour many new customers into its doors for bargains. With millions of families still strapped for cash, the retailer is still booking green at a time when many retailers are seeing red on the bottom line. The question, then, becomes this: can Wal-Mart retain its newer customer legions once the economy returns to normal (whatever normal is)?

Continue reading Can Wal-Mart keep its recession-era customers in the future?