Wal-Mart Stores,Inc.'s(NYSE:WMT) new advertising campaign caught quite a few eyes yesterday here at BloggingStocks. So after reading about what Wal-Mart wants to do over the course of the last 18 hours or so, I had to call my predictions of the past as "coming to fruition" a bit. That prediction is that Wal-Mart needed to publicly stand up and defend itself or lose customer confidence -- and shopping dollars -- over time.

I've said for years that Wal-Mart needed to face its fierce critics daily and head-on without hiding its head in the sand as it was constantly attacked. I'm not in favor of many things Wal-Mart does, nor am I in favor of the hateful tactics of many of its critics. Judging the situation objectively is the only way to come to an opinion that is worth anything.

Well, Wal-Mart is starting a new ad campaign that has a strategy of answering hard questions in advertising instead of the normal progression of pushing "low prices" and products. What will Wal-Mart be advertising? That it is a good employer that does a lot of good for many communities.

While that statement can be true or false based on the perspective, it's good to see Wal-Mart take any road to defending itself against attacks. The question is -- will consumers buy it? Have Wal-Mart's detractors done too much damage for the retailer to ever recover in the public eye? Without details, Wal-Mart, your new ad campaign falls flat. What does "good employer" mean? Specific definitions are needed here.