When Wal-Mart Stores, Inc. (NYSE: WMT) changed its corporate slogan from "Always Low Prices" to "Save Money. Live Better" over a year ago, little did the retailer know that a recession would pour many new customers into its doors for bargains. With millions of families still strapped for cash, the retailer is still booking green at a time when many retailers are seeing red on the bottom line. The question, then, becomes this: can Wal-Mart retain its newer customer legions once the economy returns to normal (whatever normal is)?Wal-martCustomers posts
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When Wal-Mart Stores, Inc. (NYSE: WMT) changed its corporate slogan from "Always Low Prices" to "Save Money. Live Better" over a year ago, little did the retailer know that a recession would pour many new customers into its doors for bargains. With millions of families still strapped for cash, the retailer is still booking green at a time when many retailers are seeing red on the bottom line. The question, then, becomes this: can Wal-Mart retain its newer customer legions once the economy returns to normal (whatever normal is)?Continue reading Can Wal-Mart keep its recession-era customers in the future?
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