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Wal-Mart's new Supermercado concept could be huge

Posted Jul 9th 2009 4:40PM by Brian White (RSS feed)
Filed under: Competitive Strategy, Wal-Mart (WMT)

Recession or not, Wal-Mart Stores, Inc. (NYSE: WMT) is pushing ahead. Its latest innovation: Hispanic-themed retail locations called Supermercado de Walmart.

The world's largest retailer opened a new Supermercado in Houston in April and just launched one in Phoenix as well. It's no surprise Wal-Mart is focusing on the Southwest with this new strategy, given the region's heavy concentration of Hispanic shoppers.

Continue reading Wal-Mart's new Supermercado concept could be huge

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