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Wal-Mart opens Moscow office, eyes Russian market

Wal-Mart Stores, Inc. (NYSE: WMT) has been keen on international expansion in the last 18 months or so, with its exit from some unprofitable markets and entrances into more promising ones. In recent developments, the world's largest retailer has opened an office in Moscow, Russia, amid efforts to take advantage of another significant non-U.S. opportunity for growth.

Not only that, but Wal-Mart has joined the Russian Association of Retail Companies, one of the larger trade groups in that country. Wal-Mart still has not released a public timeline regarding actually opening stores in Russia, nor has it released what kind of strategy it will have there. Although it may seem like the retailer is just getting its feet wet in another international market, it will move swiftly once it decides where it wants to go. Expect that decision sometime before the summer of 2009.

Wal-Mart's share price, which today hovers near the $48.18 mark, has not taken a beating in recent market downward trends at all. In fact, it has stayed pretty normal considering it is operating the largest retail presence on the planet, with a global economy in upheaval and the U.S. transforming its economic model to a pseudo-socialistic one in many industries. The population can't stop eating or buying clothes, though. As a result, Wal-Mart keeps benefiting and bringing its retail flair to other countries won't hurt a bit.

Wal-Mart may be eyeing Russian market

Although I touched on this subject last summer, it seems that talk has resurfaced about Wal-Mart Stores, Inc. (NYSE: WMT) probably entering the Russian market soon. That country's economy is set to expand in a unique way over the next decade, and as such, Wal-Mart would love to be there to capitalize on the growing need for retail products of all shapes and sizes.

Russian could be one of Wal-Mart's greatest opportunities -- even as lucrative as the India and China markets it is currently operating in. A lack of discount retail competitors with global finesse and pricing power gives Wal-Mart a golden opportunity to enter the Russian market and become entrenched as the "go to" retailer for mush of the country's consumer retail needs. Will Wal-Mart take a second look? It's way past that, and all indications are that it will be in Russia by 2010.

Russia's status as the world's largest crude-oil and natural-gas exporter should help a rising middle class grow while Wal-Mart takes the time to study and enter the country's marketplace in the smartest fashion possible. And, from the grocery end, Russia's $145 billion food retailing industry takes in half of all consumer spending. Rising incomes may boost demand for better food products, and that is where Wal-Mart will come in. Either by itself or with a retail partnership (like in India and China), Russia should prepare for the "big box" soon.

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DJIA-117.9710,346.43
NASDAQ-26.342,149.71
S&P 500-14.141,096.49

Last updated: November 27, 2009: 10:56 AM

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