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TWX to let AOL run free -- good idea!

Posted Jun 2nd 2009 3:20PM by Sheldon Liber (RSS feed)
Filed under: Internet, Rants and raves, Competitive strategy, Time Warner (TWX), Media World

Last week it was announced that the long-anticipated separation of AOL from Time Warner (NYSE: TWX) is set to happen before the end of the year -- then what?

If all goes well, AOL will set its own course sustaining what's left of its internet prominence, after falling from what was once internet dominance before its merger with TWX, and the continuous contraction of its dial-up subscriptions.

AOL still attracts more than 100 million Internet users to its online content portal, which includes BloggingStocks, so the adventure will continue. And, an AD-venture it is sure to be.

The same is true for Time Warner, the world's largest media conglomerate with operations spanning film, television, cable TV, and publishing. It will have an AD-venture of its own.

Continue reading TWX to let AOL run free -- good idea!

Staples wants you to accessorize your binder clips

Posted May 15th 2008 4:16PM by Gary E. Sattler (RSS feed)
Filed under: Bad news, Products and services, Competitive strategy, Staples Inc (SPLS)

logoWalletpop (our sister site) blogger, Geoff Williams recently examined a new marketing strategy undertaken by Staples Inc. (NASDAQ: SPLS). The company wants to make you and your office "fashionable". Unfortunately, it appears that it has hired the wrong marketing firm to handle the task.

I cite as example this one whimsical little marketing blurb from Geoff's blog post. In attempting to get you to purchase fashionable binder clips, Staples has this to say about some retro look clips they have to offer: "It's the look of a bygone era with a decidedly modern flair."

Are they kidding? Does Staples think it's marketing argyle knee socks?

There's a whiff of desperation when a company completely departs from common sense in advertising. Personally, I have no use for toner cartridges which compliment my eyes. If the day ever comes when Staples begins to offer office mail carts with ground effects and spinner rims, I'd say we're just one baby doll lab coat away from seeing Staples close it's doors.

Gary Sattler is a freelance blogger. He does not knowingly have investment interest in the companies mentioned in this blog post

Investing in yourself: Effective strategies for getting a raise

Posted Mar 24th 2008 3:13PM by Gary E. Sattler (RSS feed)
Filed under: Good news, Management, Competitive strategy, Employees, Personal finance, Workspace, Videos

So you've been on the job for three years but the boss won't cut you a raise. Is that your problem, friend? Perhaps the solution to your problem rests in your own hands. If you can prove you're deserving of a raise in salary and you take the appropriate steps to get one, an increase in taxable income just might be in your future. Take a look at the following informative video to gain some insight on effective paycheck building strategy. If you employ the tactics discussed in this video, and you still can't get a raise, it might be time to seek a new employer. I believe that you have every right to expect appropriate compensation for exemplary job performance, even if that means getting it from a new company.

Inflation or recession? Give us your perspective

Posted Feb 11th 2008 3:03PM by Gary E. Sattler (RSS feed)
Filed under: Forecasts, Products and services, Management, Industry, Consumer experience, Employees, Personal finance, Recession

Inflation: "An increase in the amount of money and credit in relation to the supply of goods and services; An increase of the general price level; An excessive or persistent increase in wages and costs causing a decline in purchasing power."

Recession: "A temporary falling off of business activity during a period when such activity has been generally increasing."

(Source: Websters New World Dictionary, Third College Edition)

Rather than an opinion piece, which is what I generally write, this little snippet is meant more as a discussion generator than a statement of my own economic view. I earnestly invite our readers to weigh in on the matter. Inflation or recession, are we now experiencing either or both?

Continue reading Inflation or recession? Give us your perspective

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DJIA+30.6910,464.40
NASDAQ+6.872,176.05
S&P 500+4.981,110.63

Last updated: November 27, 2009: 08:35 AM

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