Walter Cronkite is coming back. I know you've been holding your breath since he retired in 1981, but it's OK. He is expected to take a job as an anchor on a cable network called Retirement Living TV. Florence Henderson is also on the network. Sounds like a recipe for a ratings blockbuster.
The network celebrated its one-year anniversary last week, and only has coverage on DIRECTV Group Inc.'s (NYSE: DTV) network for 8 hours a day. It is also broadcast on Comcast Corp.'s (NASDAQ: CMCSA) CN8 for 4 hours.
Retirement Living bills itself as "the new voice of a generation underserved by the media industry. We hope to change not only the way you watch TV, but the way you live your life."
But the question is whether seniors really want to watch "old people TV". My grandmother likes to watch CNN and E! to keep up with the latest celebrity gossip -- makes her feel young. In a society with such an emphasis on youth, are Florence Henderson and Walter Cronkite really a good way to attract seniors?
So far the network has failed to catch on big, and I don't expect it will.
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