This post is part of a series on some of the most memorable companies that have disappeared.

The original Montgomery Ward retail strategy focused on selling quality merchandise over long distances. Aaron Montgomery Ward had a vision of providing first-quality goods, at reasonable prices, to rural customers who might otherwise not have had such merchandise available to them. The first Montgomery Ward catalog appeared in 1872 as a single sheet of paper, listing 163 items for sale, with ordering instructions.

By 1883, the Montgomery Ward catalog, dubbed the "Wish Book," had grown to 240 pages and 10,000 items. It wasn't until 1896 that Montgomery Ward faced any serious competition in the mail order field. That was the year Richard W. Sears fielded his first catalog and the fierce competition between the two companies began. By 1904, Montgomery Ward was mailing as many as three million, four-pound catalogs to its loyal customers across the country. In 1908, the company opened a 1.25 million square foot distribution center and headquarters north of downtown Chicago.

In 1926, Montgomery Ward opened its first retail store in Plymouth, Indiana, while continuing to operate its catalog business. The company rebuffed a merger offer from Sears in 1930. All was well until the early 1950s when the automobile gave birth to suburbia, and Montgomery Ward held the city ground while its competitors moved out to the strip malls. By the mid 1960s, the company's catalog sales began to weaken and the company struggled into the 1970s after a merger with Container Corporation of America. In 1976, the company was acquired by Mobil Oil, and an aggressive restructuring buoyed the company. However, its catalog operations ceased in 1985, as its retail outlets underwent transformation from department stores to specialty stores. A leveraged buyout then took the company private in 1988.

Continue reading Companies that vanished: Montgomery Ward, offering quality goods for 130 years

Companies that vanished: Montgomery Ward, offering quality goods for 130 years originally appeared on BloggingStocks on Tue, 10 Jun 2008 10:10:00 EST. Please see our terms for use of feeds.