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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[JockStocks:  Should the NFL lift its blackout rule?  ]]></title><link>http://www.bloggingstocks.com/2009/09/04/jockstocks-should-the-nfl-lift-its-blackout-rule/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2009/09/04/jockstocks-should-the-nfl-lift-its-blackout-rule/</guid><comments>http://www.bloggingstocks.com/2009/09/04/jockstocks-should-the-nfl-lift-its-blackout-rule/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/columns/" rel="tag">Columns</a>, <a href="http://www.bloggingstocks.com/category/business-of-sports/" rel="tag">Business of Sports</a></p><img hspace="4" vspace="4" border="1" align="right" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2008/01/giants-patriots.jpg" alt="" />Living in Cincinnati, I have become well acquainted with the National Football League's (NFL) "blackout rule." This rule states that if a game is not sold out by the Thursday before a home game (actually, 72 hours before a game for Monday and    <span style="float: left; margin-right: 10px; margin-top: 7px;"><script> digg_url = 'http://digg.com/football/Should_the_NFL_lift_its_TV_blackout_rule'; </script> <script src=" http://digg.com/api/diggthis.js"></script></span>   Saturday games), the game will not be shown on local television. I don't think the policy is necessarily fair, but I understand the thinking behind the rule --- why show a game on local television if the home team can not sell out the stadium? However, I think there are some extenuating circumstances this year that Commissioner Roger Goodell needs to consider. <br /><br />First things first. At a meeting on Thursday with NFL writers, Goodell said as much as 20% of the NFL's games could be <a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/09/03/AR2009090303529.html">blacked out this season</a>. Goodell noted that as few as 80% of this season's games will be carried in the home team's market --- a far cry from the 95% of the games that have been carried in the local markets in the past four years. In fact, last year just nine of the 256 regular season NFL games were blacked out for the home team.<p><a href="http://www.bloggingstocks.com/2009/09/04/jockstocks-should-the-nfl-lift-its-blackout-rule/" rel="bookmark">Continue reading <em>JockStocks:  Should the NFL lift its blackout rule?  </em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2009/09/04/jockstocks-should-the-nfl-lift-its-blackout-rule/">JockStocks:  Should the NFL lift its blackout rule?  </a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Fri, 04 Sep 2009 16:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.bloggingstocks.com/2009/09/04/jockstocks-should-the-nfl-lift-its-blackout-rule/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/19151165/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2009/09/04/jockstocks-should-the-nfl-lift-its-blackout-rule/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blackouts</category><category>Cincinnati Bengals</category><category>CincinnatiBengals</category><category>NFL</category><category>NFL blackout rule</category><category>NflBlackoutRule</category><category>Pittsburgh Steelers</category><category>PittsburghSteelers</category><category>Roger Goodell</category><category>RogerGoodell</category><category>Washington Redskins</category><category>WashingtonRedskins</category><dc:creator><![CDATA[Mark Fightmaster]]></dc:creator><pubDate>Fri, 04 Sep 2009 16:30:00 EST</pubDate></item><item><title><![CDATA[UPS vs. FedEx: Battle of the Brands]]></title><link>http://www.bloggingstocks.com/2007/04/09/ups-vs-fedex-battle-of-the-brands/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/04/09/ups-vs-fedex-battle-of-the-brands/</guid><comments>http://www.bloggingstocks.com/2007/04/09/ups-vs-fedex-battle-of-the-brands/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/consumer-experience/" rel="tag">Consumer Experience</a>, <a href="http://www.bloggingstocks.com/category/competitive-strategy/" rel="tag">Competitive Strategy</a>, <a href="http://www.bloggingstocks.com/category/marketing-and-advertising/" rel="tag">Marketing and Advertising</a>, <a href="http://www.bloggingstocks.com/category/fdx/" rel="tag">FedEx Corp (FDX)</a>, <a href="http://www.bloggingstocks.com/category/ups/" rel="tag">United Parcel'B' (UPS)</a>, <a href="http://www.bloggingstocks.com/category/battle-of-the-brands/" rel="tag">Battle of the Brands</a></p><p><img height="101" alt="" hspace="4" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2007/03/upsfdx22.gif" width="220" align="right" vspace="4" border="1" /><em>This post is part of our <strong><a href="http://www.bloggingstocks.com/category/battle-of-the-brands/">Battle of the Brands</a></strong> feature. Let us know which brand you prefer, and watch out for more Battle of the Brands posts.</em></p>
<p>When you have to send a package and it needs to be there yesterday, who do you call? It usually depends on a few key items: speed, price, and peace of mind.</p>
<p>The two delivery services that dominate the United States are <a href="http://finance.aol.com/quotes/united-parcel-service-inc/ups/nys">United Parcel Service Inc.</a> (NYSE: <a href="http://finance.aol.com/quotes/united-parcel-service-inc/ups/nys">UPS</a>) and <a href="http://finance.aol.com/quotes/fedex-corporation/fdx/nys?tabs=quotesandnews">FedEx Corp.</a> (NYSE: <a href="http://finance.aol.com/quotes/fedex-corporation/fdx/nys?tabs=quotesandnews">FDX</a>). But which do you think of first?</p>
<p>Let's take a look at each company's marketing practices:</p>
<p><strong>UPS:</strong> "What can brown do for you?" The UPS shield is one of the most recognizable icons in shipping, as is the trademarked brown uniform that office secretaries go ga-ga over. Brown is the official sponsor of NASCAR, the NHRA, NTRA, and the Olympics. When looking at the gold shield, a person could think of security and strength. UPS prides itself on those ideas and has become the largest package delivery company in the world.</p>
<p><strong>FedEx:</strong> "Relax, it's FedEx" was the well-recognized slogan of the second-largest package delivery company in the U.S. The company's logo has a right-pointing arrow located in the negative space between the E and X. While the arrow becomes quite obvious when pointed out, most people do not notice it. The arrow has been occasionally pointed to as a mild form of subliminal advertising, the arrow suggesting forward movement and thinking (check it out). FedEx is the official sponsor of the NFL, the NBA, the FedEx Cup, FDX Racing, the FedEx Orange Bowl, FedEx Field -- the home field of the Washington Redskins -- and the FedEx Forum in Memphis. With the subliminal arrow and company's name targeted all over the sports world, a person could think of FedEx as a fast company that gets around.</p><p><a href="http://www.bloggingstocks.com/2007/04/09/ups-vs-fedex-battle-of-the-brands/" rel="bookmark">Continue reading <em>UPS vs. FedEx: Battle of the Brands</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/04/09/ups-vs-fedex-battle-of-the-brands/">UPS vs. FedEx: Battle of the Brands</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Mon, 09 Apr 2007 16:40:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.bloggingstocks.com/2007/04/09/ups-vs-fedex-battle-of-the-brands/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/861590/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/04/09/ups-vs-fedex-battle-of-the-brands/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Battle of the Brands</category><category>BattleOfTheBrands</category><category>Delivery Intercept</category><category>delivery services</category><category>DeliveryIntercept</category><category>Direct Mail Serivces</category><category>DirectMailSerivces</category><category>FDX</category><category>FDX Racing</category><category>FedEx</category><category>FedEx Cup</category><category>FedEx Kinko's</category><category>international delivery</category><category>InternationalDelivery</category><category>Kevin Shult</category><category>KevinShult</category><category>Kinko's</category><category>Memphis</category><category>NASCAR</category><category>NBA</category><category>Next Day Air</category><category>NextDayAir</category><category>NFL</category><category>NHRA</category><category>NTRA</category><category>Olympics</category><category>Orange Bowl</category><category>package delivery</category><category>PackageDelivery</category><category>subliminal advertising</category><category>SubliminalAdvertising</category><category>UPS</category><category>UPS Freight</category><category>UPS Store</category><category>UpsStore</category><category>Washington Redskins</category><category>WashingtonRedskins</category><dc:creator><![CDATA[Kevin Shult]]></dc:creator><pubDate>Mon, 09 Apr 2007 16:40:00 EST</pubDate></item><item><title><![CDATA[ESPN blows call with Joe Theismann]]></title><link>http://www.bloggingstocks.com/2007/03/27/espn-blows-call-with-joe-theismann/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/03/27/espn-blows-call-with-joe-theismann/</guid><comments>http://www.bloggingstocks.com/2007/03/27/espn-blows-call-with-joe-theismann/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/other-issues/" rel="tag">Other Issues</a>, <a href="http://www.bloggingstocks.com/category/products-and-services/" rel="tag">Products and Services</a>, <a href="http://www.bloggingstocks.com/category/consumer-experience/" rel="tag">Consumer Experience</a>, <a href="http://www.bloggingstocks.com/category/television/" rel="tag">Television</a>, <a href="http://www.bloggingstocks.com/category/rants-and-raves/" rel="tag">Rants and Raves</a>, <a href="http://www.bloggingstocks.com/category/marketing-and-advertising/" rel="tag">Marketing and Advertising</a>, <a href="http://www.bloggingstocks.com/category/employees/" rel="tag">Employees</a>, <a href="http://www.bloggingstocks.com/category/columns/" rel="tag">Columns</a>, <a href="http://www.bloggingstocks.com/category/dis/" rel="tag">Walt Disney (DIS)</a>, <a href="http://www.bloggingstocks.com/category/business-of-sports/" rel="tag">Business of Sports</a>, <a href="http://www.bloggingstocks.com/category/media-world/" rel="tag">Media World</a></p><div class="post" id="861207">
<p>Has<a href="http://jeff-burton.aolsportsblog.com/2007/03/26/ron-jaworski-to-replace-joe-theismann-on-mnf/"> ESPN</a> been playing one too many games without a helmet? </p>
<p>That's the only reasonable explanation that I can come up with for the <a href="http://finance.aol.com/quotes/the-walt-disney-company/dis/nys">Walt Disney Co</a>. (NYSE:<a href="http://finance.aol.com/quotes/the-walt-disney-company/dis/nys">DIS</a>) network's decision to dump Joe Theismann from its "Monday Night Football" broadcast. The New York Times says he will be offered <a href="http://jeff-burton.aolsportsblog.com/2007/03/26/ron-jaworski-to-replace-joe-theismann-on-mnf/">another job</a> at the network, but I wouldn't blame him if he walked.</p>
<p>Theismann's "problem" is that he doesn't have "chemistry" with co-host Tony Kornheiser, according to media reports. Replacement Ron Jaworkski, a former Philadelphia Eagles quarterback, is going to have the same problem because Kornheiser usually has nothing of interest to say. During broadcasts Thiesmann often had to correct Kornheiser for saying stuff that wrong or just plain weird.</p>
<p>There's more at stake than just sports here.</p>
<p>ESPN is a cash cow for Disney and the company is counting on "Monday Night Football" to help bolster its bottom line. Ratings for the broadcast, which plunged when it was on ABC, did well last year on ESPN, according to the Times. That makes the move to replace Theismann baffling.</p>
<p>Why fix something that wasn't broken?</p>
<p>If ESPN wanted to reshuffle the MNF team, it should have gotten rid of Kornhesier, who is beater suited for shouting on "Pardon the Interruption." Theismann is a thoughtful analyst who deserved better treatment. I'm sure that other networks would be happy to have him.</p>
<p> </p>
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<div class="postmeta"> </div><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/03/27/espn-blows-call-with-joe-theismann/">ESPN blows call with Joe Theismann</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Tue, 27 Mar 2007 10:45:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://jeff-burton.aolsportsblog.com/2007/03/26/ron-jaworski-to-replace-joe-theismann-on-mnf/>Read</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/03/27/espn-blows-call-with-joe-theismann/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/861311/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/03/27/espn-blows-call-with-joe-theismann/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>cable television</category><category>CableTelevision</category><category>espn</category><category>football</category><category>joe thiesmann</category><category>JoeThiesmann</category><category>monday night football</category><category>MondayNightFootball</category><category>national football league</category><category>NationalFootballLeague</category><category>nfl</category><category>philadelphia eagles</category><category>PhiladelphiaEagles</category><category>washington redskins</category><category>WashingtonRedskins</category><dc:creator><![CDATA[Jonathan Berr]]></dc:creator><pubDate>Tue, 27 Mar 2007 10:45:00 EST</pubDate></item></channel></rss>
