JetBlue Airways Corp. (NYSE:JBLU) Chief Executive David G. Neeleman needs to start worrying about whether the public will associate his low-cost airline with being cheap. Given his recent statements to the New York Times (subscription required), investors should also worry about whether he's starting to crack under the stress of bad publicity surrounding the huge number of weather-related cancellations.

As I argued before, people shouldn't be surprised by flight cancellations or delays caused by bad weather, But I gave JetBlue too much of the benefit of the doubt. The fact that the problems are continuing when the weather isn't nearly as bad is worrisome.

About 1,000 flights have been canceled over the past five days have been canceled over the past five days for "as the result of a shoestring communications system that left pilots and flight attendants in the dark, and an undersize reservation system," the New York Times said.

Neeleman's comments to the paper are unbelievable.

"We had so many people in the company who wanted to help who weren't trained to help," he said. "We had an emergency control center full of people who didn't know what to do. I had flight attendants sitting in hotel rooms for three days who couldn't get a hold of us. I had pilots e-mailing me saying, 'I'm available, what do I do?' "

Weren't trained? Didn't know what to do? Poor communication?

The fault for all of these problems lies ultimately with Neeleman. He told the Times that he was "mortified" by the screw ups.

Investors know that talk is cheap and that actions speak louder than words. But Neeleman will find that dealing with irate investors will be much harder than angry passengers. Wall Street is going to want more than a free flight on JetBlue to allay its concerns.

Neeleman is going to have to act fast or he will find that the skies for JetBlue will be very unfriendly.

JetBlue Airways Corp. (Nasdaq:JBLU) is getting beaten up in the press because passengers were left stranded for hours on planes that never took off from their runways because of the snow storm that's pounded the Mid-Atlantic region.

About 10 flights were "significantly delayed" with passengers aboard them at the airline's home base at John F. Kennedy International Airport, the company said. More than 250 out of 505 flights were canceled. The media is reporting horror stories of honeymoons delayed, sweltering cabins and unpleasant bathrooms.

Responding to the outrage, JetBlue called the delays "unacceptable" and offered a full refund and a free roundtrip ticket to customers delayed onboard any aircraft for more than three hours. That seems to be more than fair compensation to passengers who shouldn't have expected that flying would be that fun during bad weather.

I'm sure JetBlue, a Wall Street darling, is sincerely sorry for upsetting people and should find ways to prevent this from happening.Today's bad publicity would have been much worse if the company hadn't acted quickly and decisively to respond to the criticism. Other companies should take note.

Lucky for JetBlue shareholders, there was some good news today as well. Goldman Sachs upgraded the stock from neutral to buy. The shares rose almost 4 percent., indicating that Wall Street is expecting the storm of bad publicity to blow over fast.