Not long ago, marketing was fairly simple for local businesses. You would place an ad in the Yellow Pages. There may even be an occasional mailer and sponsorship.

But of course, things have gotten more complicated lately as customers increasingly use the Internet. Unless you are a marketing expert, you'll probably have trouble handling things like dealing with the hundreds of local search engines and directories, the need to write strong copy, bidding effectively on key search terms and even putting together compelling videos.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Activision Blizzard Inc. (NASDAQ: ATVI) said its Q3 profit declined despite the popularity of Guitar Hero.
• Blackboard Inc. (NASDAQ: BBBB) said Q3 revenue surged and its offered impressive cash flow numbers.
• Boston Beer Co. Inc. (NYSE: SAM) easily beat Q3 earnings estimates and raised its full-year guidance.
• Cisco Systems Inc. (NASDAQ: CSCO) lower Q1 results topped estimates and sent shares higher.
• Cognizant Technology Solutions Inc. (NASDAQ: CTSH) was upgraded following its strong Q3 results.
• Corporate Executive Board (NASDAQ: EXBD) received an analyst's upgrade following the Q3 results.

By any historical standard, it's been a horrible recession. Just surviving has been a big accomplishment.

However, this "survivor mentality" can be a problem. If anything, it can prevent your business from eventually growing.

Growing? Yes, that's right. Taking a look at the recent economic indicators, it does look like the economy is on the mend.

Recently, the stock market has had an explosive rally. A key reason is that Corporate America has aggressively cut costs, resulting in stronger profitability.

However, cost-cutting can be dangerous. Are long-term investments being starved? Is there a sacrifice in quality by moving to another vendor?

Well, the good news is that it's possible to cut costs without reducing quality. If anything, these efforts may mean more cash flows for other projects, which will position a company for growth when the economy makes a comeback.

It seems that every month I get a new phone book. Yet, I haven't opened one in the past few years. Of course, if I need to find a local business, I'll go to Google (NASDAQ: GOOG).

I'm definitely not alone. Just look at the carnage in the yellow pages business.

If you're a business owner, it's become necessary to get on board local online marketing. Not only will you find good customers, but you'll be able to measure results (how many clicks you are getting), target segments (you can focus on various demographics), and help build your brand.

Over the years, Web.com (NASDAQ: WWWW) has built a strong offering of online marketing services for small and medium size businesses (SMBs). Of course, in light of the recession, business has been particularly tough. Yet, Web.com continues to manage things – and is finding ways to capitalize on the opportunities.

In Q1, the company posted revenues of $27.8 million, which compares to $30.9 million in the same period a year ago. Net income was $900,000 or 3 cents per share. Also, cash flows from operations came to $5.7 million.

In all, Web.com has a customer base of 265,000. More importantly, there has been strong improvement in the churn rate, which was 3.9% in Q1 (an all-time low).

MOST NOTEWORTHY:

• Chittenden Corp (NYSE: CHZ) was downgraded to Sell from Hold at AG Edwards based on the buyout news from People's United Financial (PBCT).

• Digital River (NASDAQ: DRIV) was downgraded to Hold from Buy, and its target was cut to $44, at Jeffries based on the weak Microsoft (MSFT) ramp and weakness in the Symantec (SYMC) transition.

• SMH Capital downgraded shares of Image Entertainment (NASDAQ: DISK) to Sell from Neutral and recommends investors take profits on the upside and sell shares.

• Foot Locker (NYSE: FL) was downgraded to Hold from Buy at Matrix, as the firm believes fundamentals trends are turning negative; the firm sees limited upside from current levels.

• Bed Bath & Beyond (NASDAQ: BBBY) was downgraded to Market Perform from Outperform at Raymond James.

• Johnson & Johnson (NYSE: JNJ) was removed from Goldman Sachs' Americas Conviction Buy List.

• Web.com (NASDAQ: WWWW) was downgraded to Hold from Buy at Roth Capital Partners.

• Andrew Corp (NASDAQ: ANDW) was downgraded to Neutral from Buy at Oppenheimer.

• JP Morgan downgraded shares of SkyWest (NASDAQ: SKYW) to Underweight from Overweight and shares of Republic Airways Holdings (NASDAQ: RJET) to Neutral from Overweight.

MOST NOTEWORTHY:

• Matrix USA started Lockheed Martin (NYSE: LMT) with a Strong Buy rating, believing steady demand from defense spending and communications systems is allowing the company to continue to build impressive fundamental trends.

• Piper believes CastlePoint'sHoldings Ltd (NASDAQ: CPHL) relationship with Tower Group allows it immediate access to a high quality book of business, strong relationships in the industry and the ability to efficiently place capital overnight. Piper Jaffray stated shares of CastlePoint with an Outperform rating and a $20 target.

• Lazard started Orasure Technologies Inc (NASDAQ: OSUR) with a Buy rating and $12 target based on new production launches and new CDC HIV testing guidelines...

• UBS started Grant Prideco, Inc (NYSE: GRP) with a Neutral rating.

• Banc of America started Bon-Ton Stores, Inc (NASDAQ: BONT) with a Buy rating and $64 target.

• Roth Capital transferred coverage of Web.com, Inc (NASDAQ: WWWW) with a Buy rating and $8 target.

• City National Corp (NYSE: CYN) was started with a Hold rating at AG Edwards.