Disney (NYSE: DIS) and Pixar have a great thing going with their new cartoon Up. Last weekend, the movie debuted in the top spot. This past weekend, Disney just might retain that number-one designation. And if it does, I can tell you that this is cool news.

It's very close. As of this writing, early estimates at Boxofficemojo credit Up with a take of $44 million for the past three days at domestic theaters. Time Warner's (NYSE: TWX) The Hangover is said to have grossed $43 million. If those numbers by any chance hold, then Up will be in first place and Hangover will come in second.

Mammoths and multiplexes go hand in hand, apparently, especially if said mammoths are of the CGI variety. According to Boxofficemojo, 10,000 B.C., Time Warner's (NYSE: TWX) prehistoric epic, pounded the rest of its competition like an angry caveman warrior clubbing a saber-toothed tiger (I didn't see the film, but I assume this happened at some point during the plot). The film is estimated to have taken in over $35 million (final numbers are due later today) at domestic theaters over the weekend. Disney (NYSE: DIS) couldn't even come close to Time Warner -- its family comedy, College Road Trip, right now stands at a gross of $14 million, which was at least good enough for second place. Erstwhile Disney Channel phenomenon Raven-Symone star in the flick, so at least there was a little bit of synergy in that respect -- Disney is nothing if not about synergy, as we all know.

Sony's (NYSE: SNE) Vantage Point came in third, and Time Warner's Semi-Pro, starring the hilarious Will Ferrell, came in fourth. Lions Gate's (NYSE: LGF) The Bank Job, which achieved fifth position, actually did pretty well, considering that its per-theater average of approximately $3500 was much higher than the per-theater average for the two films above it.

I'm a big Will Ferrell fan. He has certainly created some legendary characters, such as in Elf and Old School.

Now, he has actually teamed up with Sequoia Capital to build a web site (the venture firm was not only an investor in Google but also YouTube). It's called Funny or Die.

And you can check out Ferrell's hilarious video on the front page.

The concept is simple: Upload videos and users can rate them as "funny" or "die." Perhaps it may be a way to find the next Ferrell or at least to have some good laughs.

Yes, there are a ton of video sites already on the internet. The problem, though, is getting critical mass in terms of traffic. However, having a high-profile comedian like Will Ferrell on your team is a good way to drive traffic right to your site. In fact, according to a piece in Reuters, there has already been 2 million streams.

To me, it's a killer concept. As for Ferrell, I have a feeling he'll be laughing all the way to the bank.

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.