This is the fifth year that I am posting my stock picks for the year. There is a lot of foolishness in doing so because each year that I have made such suggestions, including 2009 when I owned all of the picks, it is assumed that I would hold all of the positions without responding to market conditions, or changes in the specific company. No adding to, or cutting a position. This is not the real world.

It is not possible for everything to remain static. For example, you might find that you hold a stock that made a great run through three quarters, beyond your wildest expectations, and decide it has passed a point where the metrics cannot support anything close to the price. Under normal circumstances you might sell it, except you cannot. By the end of the year the profit you might have realized fades away and you end up reporting on something that is not a true measure of your objective strategy. Nevertheless, once again I will stick with this approach because this seems to be how its done in every publication's annual picks. This year there are eleven.

The third quarter of 2010 is in the books and the results are in. My picks have sagged behind the Standard & Poor's 500 Index after surpassing it by a large margin for most of the year. The original story, Chasing Value: 10 Stock Picks for 2010, was the culmination of a process presented to our readers and finally narrowed down to the select group using final prices from Dec. 28, 2009. For comparison, I tracked the S&P 500.

Berkshire Hathaway (BRK.B) is the new star of the show and Brasil Telecom (BTM) remains in the dog house.

During my tenure at BloggingStocks I have expressed my opinion often about the contribution that dividends make to your overall return. Most shrewd investors, and especially "my pal Warren," know this and understand why I re-emphasize the point when I make my annual selections.

By now I hope you have had a chance to peruse my picks for 2010. If not the links below will give you another opportunity.

The first four picks were all from the contenders list, but here I reach back to earlier in the year, when in May, I wrote about why I thought Williams Companies Inc. (WMB) would outperform four other, more popular stocks.

I compared it to Apple Inc. (AAPL), Google Inc. (GOOG), Microsoft Corp. (MSFT) and Berkshire Hathaway Inc. (BRK.B).

During the past seven months this turned out to be true for half the period, but Apple came on strong and passed it by the second review.

To arrive at this years ten picks I scoured business journals and editorials, online and off. I also ran through a series of stock screens repeatedly over the last few months filtering for five primary value metrics identifying stocks worthy of further consideration.

The 5 data points were price-to-sales (P/S), price-to-book (P/B), price-to-cash flow (P/CF), dividend yield and return-on-equity (ROE). I did look at other things but these were the subject of my initial focus.

In early May, I wrote about why I thought Williams Companies Inc. (NYSE: WMB) would outperform four other, more popular stocks. I compared it to Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), Microsoft Corp. (NASDAQ: MSFT) and Berkshire Hathaway Inc. (NYSE: BRK.B).

It was May 11 that I last followed-up on my series of posts, and since then, for about half that period WMB indeed outperformed all four stocks. Since then, however, it has fallen back to second place, behind AAPL.

After a nine-week stock market rally it is time to tally up the winners and losers. In a market where almost everything gained, there must eventually be separation between those that went with the flow and those that had something to show.

The financial stocks, with the help of the government, were able to show some positive earnings. The banks do raise the suspicion that this is a case of "managing the numbers".
The government has helped them along by "reshaping" some accounting rules and giving them advance warning (and leaking to the public) of the results of its stress testing. Until now, they have gone with the flow as the hardest hit stocks and rallied the most.

This week I have been evaluating the Williams Companies Inc. (NYSE: WMB), a stock that I think would make a good core holding for anyone seeking a dependable dividend, growth potential, and relatively low risk given its current price.

The price was $13.77 when I started the series and $13.00 when I myself bought in.

After the first three posts, I hope the case has been made, but we will continue nevertheless looking at Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) , Microsoft Corp. (NASDAQ: MSFT), and Berkshire Hathaway Inc. (NYSE: BRK.B) for more supporting evidence.

Over the past three years, I have found occasion to recommend these stocks and to pan them when their prices became ridiculous, not always with perfect timing. This week I have been expressing my preference for one over the rest, the Williams Companies Inc. (NYSE: WMB).

Part 3 continues to compare Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) , Microsoft Corp. (NASDAQ: MSFT), and Berkshire Hathaway Inc. (NYSE: BRK.B) to Williams using a variety of common criteria.

If I write about Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), Microsoft Corp. (NASDAQ: MSFT) or even one of my favorites Berkshire Hathaway Inc. (NYSE: BRK.B). I know that readership will be higher than if I write about less popular names.

Most recently this happened when I wrote about Williams Companies Inc. (NYSE: WMB) and to my disappointment interest was not high. Maybe it was the header: Chasing Value: Williams has the pipes and it's not blowing smoke -- go back and read it.