When I picked up my copy of Barron's weekly business journal from the front lawn this weekend I immediately felt something was different -- the weight of the journal and the thickness were definitely reduced by my measure. As a big fan of Barron's I thought, oh no, they are in trouble too.When I examined it I found that the July 4 edition was a scant 32 pages. Last week's June 29 edition was 40 pages -- whoa -- a 20% reduction! That's a big reduction.
I keep my old copies of Barron's, so I was able to go back in time a ways to see if this was trend or an anomaly. First off I realized that the journal does fluctuate in length from week to week seemingly with the average being about 44 pages in the past few months. Then I went back further and noticed the trend was moving down. I thought well maybe it was the time if year, and of course the economy had to affect it too.
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