With media outlets and politicians heaping sympathy on subprime borrowers on the brink of losing everything, it's important to keep in mind the real victims on this mess: that's right, the mortgage brokers who got us into it.

As if plummeting earnings from the decline in subprime lending weren't bad enough, subprime write down poster child Countrywide Financial (NYSE: CFC) canceled its annual ski party at the Rittz-Carlton Bachelor Gulch in Avon, Colorado, where the company puts up 30 of its most valued correspondent lenders (at $725+ per night) and treats them to skiing and $140 caviar and Kurobuta pork osso bucco at Wolfgang Puck's restaurant.

It looks like this year the closest they'll be getting to Spago is the Wolfgang Puck canned dumpling soup available for $31.20 per 12-pack on Amazon.com. Even that might be a stretch in this market. But there's always Chef Boyardee.

They say money can't buy you time, but tell that to Sumner Redstone, the 84-year-old chairman of Viacom Inc. (NYSE: VIA). He spoke of his addiction to a health-drink in a recent issue of Fortune. He loves it so much, he's pushing it to all his mogul friends.

His beverage of choice these days? It's called MonaVie, a dark-purple drink with a cult-like following. Allegedly chock full of antioxidants, one of its main ingredients is the Brazillian acai berry (pronounced A-sigh-ee), well known among health nuts for its anti-aging properties. It'll set you back $40 a bottle (no problem if you run in Sumner's circles), and it's sold only via private party, like Tupperware. Or Avon.

Redstone told the magazine that he was first hipped to the drink by Viacom executive Bill Roedy on a trip to Germany in January. Then he learned that his butler's sister-in-law was a fan as well. Well, what more endorsement does one require?

He bought a bottle and tried it for himself. Now he's gulping down four ounces a day. "Since I've been on
MonaVie," I haven't taken a sleeping pill," he told the magazine.

So enamored is he of the purple elixir that he slipped a bottle to Bill Clinton and Wolfgang Puck at a recent party, according to the magazine. "Just about every friend I have is on it," he said. Fans include Michael Milken and Boston Red Sox pitcher Jonathan Papelbon.

No reports yet on how Clinton likes the stuff. But it's probably only a matter of time before celebrity chef Puck introduces a meat dish with a MonaVie reduction sauce.