After the New York Yankees signed the three biggest free agents on the market, Milwaukee Brewers owner Mark Attanasio sent an email to Bloomberg calling for a salary cap: "At the rate the Yankees are going, I'm not sure anyone can compete with them. Frankly, the sport might need a salary cap." He added that "I paid $220 million for my team; now they get three players for $420 million."

Under a salary cap system, teams would be limited as far as how much they can spend on player salaries each year -- the idea is to allow smaller-market teams to be competitive.

But in an interview with CNBC, Scott Boras -- the controversial super-agent who represents Mark Teixeira, Manny Ramirez and many others -- explained why he doesn't think baseball should have a salary cap. Of course it's a pretty self-serving argument but here's what he said: "I'm not sure what a salary cap does other than it prevents choices."

Of course Scott Boras could sell a champion sailor to a guy in the desert, but he actually might be onto something with this one: The free agent frenzy of out of control spending adds a "Hot Stove" season to baseball that others sports lack. And for all the talk about big budget teams killing competitiveness, the two teams that made it to the World Series ranked 13th and 29th (second to last) on the list of teams with the biggest budgets.

The Boston Red Sox can take comfort in knowing that media tycoon Rupert Murdoch is in their corner tonight as they face potential elimination from the American League Championship Series at the hands of the Tampa Bay Rays. Whether that will help the Sox overcome a 3 games to 1 deficit is doubtful.

Murdoch, who probably prefers rugby or soccer to America's past time, is in a pickle with the World Series that will be broadcast over his Fox network. News Corp. (NYSE: NWS) shareholders, whose holdings plunged more than 60 percent this year, are probably gritting their teeth that the Philadelphia Phillies (my team) defeated ex-Red Sox slugger Manny Ramirez and the Los Angeles Dodgers to capture the National League championship. Ramirez is one of the game's best known and controversial personalities. Moreover, the Dodgers attract fans from all over the country including older folks who remember them when they were in Brooklyn.

The Red Sox nation are among the most passionate fans in baseball. I bet they are miffed that the ALCS has been relegated to TBS while the much inferior National League basked in the glow of network television. Furthermore. the Red Sox , one of the most storied franchises in sports, are on the verge of being eliminated by a team from Tampa Bay, which gave the world Hooters. Okay, that was Clearwater, but it's close enough.

Yesterday, during the Boston Red Sox' sweep of the upstart and exciting Colorado Rockies, crybaby extraordinaire Alex Rodriguez decided it was "the time" to announce he was opting out of his contract with the New York Yankees and filing for free agency. He had to make a decision within 10 days after the World Series ended, not within 10 minutes of the start of Game 4.

What a selfish, self-centered you-know-what. This guy is a total and complete goofball. Sure his stats are fearsome, but he has never won at any level a championship. He had great numbers on flailing Seattle Mariner and Texas Ranger teams, but both rarely played .500 ball. After four seasons with the Yankees, Mr. No-October has taken the chicken's way out. The attempt to upstage the Red Sox and Rockies should not be forgiven nor forgotten by the baseball brethren.

This guy comes to New York and played next to Derek Jeter -- a real ball player. Jeter will never hit the home runs that A-Rod does -- Jeter has 195 career home runs in 12 seasons, compared to Rodriguez's 500 and some. But Jeter has won more games than A-Rod ever will. Derek Jeter may be one of the most clutch players and hitters to ever play the game. Jeter may go 0-4 in a game but make a diving stop at shortstop to kill an opponent's rally. Jeter may get the stolen base at the right time to start a rally: Jeter will sacrifice himself and hit the ball to the right side to move a teammate. Bottom line, Jeter is the complete player. With him, it's all about team.

With A-Rod -- it's all about him. In the playoffs, Rodriguez has been a total and miserable failure. Jeter is clutch. In the playoffs, year-in and year-out, Derek Jeter is the toughest out. Rodriguez is 0-18 in the playoffs with runners in scoring position: the ultimate barometer.

As Barry pointed out last week, Taco Bell -- my favorite arm of the Yum! Brands (NYSE: YUM) empire -- introduced a "Steal a Base, Steal a Taco" gimmick wherein free crunchy beef tacos (one per customer) would be handed out if a base was stolen in the 2007 World Series. Thanks to a speedy move from Boston Red Sox rookie center fielder Jacoby Ellsbury, free tacos are on the table.

There are, of course, some catches. The offer must be redeemed between 2:00 p.m. and 5:00 p.m. local time tomorrow, October 30. And the deal is valid at participating locations only.

The site advertising the Free-Tacos deal, however, could use some updating. It closes with "Watch the 2007 MLB World Series Live on FOX." As fans of the national pastime already know, the Red Sox again nabbed the World Series trophy in a four-game sweep of their opponents. (They committed the same offense against the St. Louis Cardinals in 2004). Colorado Rockies fans should be entitled to two tacos as a consolation prize, but the bitter taste of defeat might have a negative effect.

Meanwhile, at YUM, regular tacos currently run somewhere around 89 cents to 99 cents a pop, depending on the market. That's a lot of free ground beef, cheese, and red sauce, even for a 3-hour window. I'm assuming YUM officials are counting on most free-taco bandits also ordering other menu items, or a drink.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

In yet another trite but undeniably efficient marketing scheme, Yum! Brands (NYSE: YUM) restaurant Taco Bell is offering one free Beef Crunchy Taco to every American if a base is stolen in the 2007 World Series.

Just one pilfered sack in the entire best-of-seven series, and a single taco -- likely worth less than your time and effort to make the trip -- can be yours for the taking.

Oh -- you have just three hours to redeem it. Between 2 p.m. and 5 p.m. on a Tuesday. Tuesday to be determined (October 30 if the first base is stolen in Game 1 or 2, November 6 if the first base is stolen in Game 3 or later).

Participating locations only.

For their sake, I hope America's college freshmen can get out of class and take advantage, if indeed a base is stolen in this year's series. Even as much of a laugher as this promotion is, it's totally plausible that no bases will be stolen.