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Media programming and advertising are developing industries in China, suggesting that investments in that arena offer intriguing growth possibilities. Among the more successful competitors so far is an outfit that is headquartered in Beijing.
Xinhua Finance Media Limited (NASDAQ: XFML) is a diversified financial and entertainment media company in China. The firm produces and distributes television and radio programming; sells, creates and places advertising for television and print media; and provides market research services. Its productions reach approximately 210 million television viewers, 125 million radio listeners, over 480 million potential newspaper readers and mobile phone users. The target audience is China's growing population of well-educated, high net worth individuals. Reuters Group (NASDAQ: RTRSY) is a competitor.
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