BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Yahoo after the bell 6/15/06: concentrating on new features]]>http://www.bloggingstocks.com/2006/06/15/yahoo-after-the-bell-6-15-06-concentrating-on-new-features/http://www.bloggingstocks.com/2006/06/15/yahoo-after-the-bell-6-15-06-concentrating-on-new-features/http://www.bloggingstocks.com/2006/06/15/yahoo-after-the-bell-6-15-06-concentrating-on-new-features/#commentsFiled under: , , ,

yahoo 3-month stock chart 06-15-06Yahoo! is in the midst of a huge overhaul to its site and services. Most notable is yesterday's release of Yahoo Publisher Network's new version and today's expected release of several new features on Yahoo! 360.

Users of Yahoo Publisher Network reacted positively to the changes.  YPN's new front page now includes how-to guides, help pages and demos as well as more reporting features such as information on average revenue per click.

Probably the best addition to the site is the Publisher Services tab which links to many other Yahoo services and products making publishers/users aware of them.  It links to Yahoo domains and registration, hosting and design, to Yahoo Small Business services and to Yahoo Search Marketing, to name a few. The YPN site now also explains how  to submit podcasts, videos and images, how to use APIs from Yahoo! Developer Network and so on.

This comes at a time that when some bloggers point fingers at MSN for hand-crafting search results and at the back drop of AOL releasing the redesigned Netscape web portal that would be similar to social bookmarking sites such as Digg.com but with a slant towards MySpace's social-networking.

Yahoo started the trading day on a positive yet subdued note.  Yahoo rallied strongly with the rest of the market after positive reactions to Bernanke's statements. Yahoo gained $1.17 or 3.95% to close at $30.79.

Yahoo after the bell 6/15/06: concentrating on new features originally appeared on BloggingStocks on Thu, 15 Jun 2006 17:02:00 EST. Please see our terms for use of feeds.

Read | Read | Read | Permalink | Email this | Comments]]>MSNNetscapeYahoo!yhooYPNThu, 15 Jun 2006 17:02:00 EST<![CDATA[Yahoo! already making changes to combat click fraud]]>http://www.bloggingstocks.com/2006/05/07/yahoo-already-making-changes-to-combat-click-fraud/http://www.bloggingstocks.com/2006/05/07/yahoo-already-making-changes-to-combat-click-fraud/http://www.bloggingstocks.com/2006/05/07/yahoo-already-making-changes-to-combat-click-fraud/#commentsFiled under: , ,

Yahoo! is moving quickly to cut damage to its online advertising reputation by cutting accounts with no 'quality traffic' that are using their online ads via the Yahoo Publishers Network (YPN), 'quality traffic' no doubt a cute euphemism for fraudulent clicks.

Yahoo! has posted a statement on their blog about this, and professional blogger Darren Rowe points out that many of YPN's users are disgruntled about this as they may be getting unfairly dropped.

It's a damned if they do/damned if they don't situation. Yahoo! has to show  responsiveness to fraudulent click claims, while also not dropping too many legitimate sites that fall in between the cracks.

Yahoo! already making changes to combat click fraud originally appeared on BloggingStocks on Sun, 07 May 2006 19:17:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>online advertisingOnlineAdvertisingyahooyahoo publishing networkYahooPublishingNetworkYPNSun, 07 May 2006 19:17:00 EST<![CDATA[MySpace and Yahoo! text ads: not friends]]>http://www.bloggingstocks.com/2006/05/02/myspace-and-yahoo-text-ads-dont-mix/http://www.bloggingstocks.com/2006/05/02/myspace-and-yahoo-text-ads-dont-mix/http://www.bloggingstocks.com/2006/05/02/myspace-and-yahoo-text-ads-dont-mix/#commentsFiled under: , , , ,

myspaceMySpace site publishers who run text ads through the Yahoo Publishing Network got a shock  last week when many of their accounts were suspended due to "poor traffic quality," reports text advertising guru JenSense (and referring to this Digital Point forum). The major problem, it seems, is that MySpace clickthrough rates are low and not very profitable for either Yahoo! or Google, which currently offers its AdSense service to MySpace users.

At only $0.10 CPM according to a recent NY Times article, MySpace users might not be all that attractive for Google, either. The question remains: who will monetize MySpace users, if not Google and Yahoo!? Surely there is some way of creating profit off the millions of MySpace addicts. Evidently, it was too costly for Yahoo.

[Image eddible]

MySpace and Yahoo! text ads: not friends originally appeared on BloggingStocks on Tue, 02 May 2006 14:10:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>account suspendedaccounts suspendedAccountsSuspendedAccountSuspendedadsensecontextual adcontextual advertisingContextualAdContextualAdvertisinggoogle adsenseGoogleAdsensejensensemyspacepoor trafficpoor traffic qualityPoorTrafficPoorTrafficQualitytext adtext adsTextAdTextAdsyahooyahoo publishing networkyahoo! publishing networkYahoo!PublishingNetworkYahooPublishingNetworkyhooypnTue, 02 May 2006 14:10:00 EST