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Yahoo!'s Top Ad Executive Leaving for Demand Media

Is Yahoo!'s grip on the internet slipping? No sooner does this writer tackle that ongoing question than the company's top moneymaker announces she's resigning.

Yahoo!'s Joanne Bradford has announced that she's leaving the stagnant internet company for Demand Media. Seeing as though Bradford was going to be a key player in Yahoo!'s burgeoning partnership with Microsoft (MSFT), this leaves yet another gaping hole in Yahoo!'s revenue strategy.

Continue reading Yahoo!'s Top Ad Executive Leaving for Demand Media

Yahoo! to spend $100 million on new ad campaign -- and crosses fingers

Yahoo! Inc. (NASDAQ: YHOO) will be spending $100 million to market its new ... nothing. The internet pioneer who wants out of the tech biz and solely into the media biz (sounds like the Terry Semel days) will spend that sum over the next 15 months to gain new customers to its plethora of web properties and keep them there as long as possible (and charger advertisers appropriately).

What is new about this? From initial review, nothing. Yahoo! has always wanted to gain customers to its extensive internet collection and keep them there. What's so compelling a change that it's worth $100 million? So far, nothing this writer can determine. Just using Microsoft Corp.'s (NASDAQ: MSFT) Bing search services across all its properties is surely not a compelling reason.

Continue reading Yahoo! to spend $100 million on new ad campaign -- and crosses fingers

Yahoo! goes old school. sells ads by partnering with newspapers

When Yahoo, Inc. (NASDAQ: YHOO) announced that it would partner with newspapers in selling advertising, I had to do a double-take. It's not that this concept has tried and failed, but getting local sponsors to buy into reaching an online audience for a newspaper may not be as easy as it sounds. Yes, the newspaper advertising industry is in horrible shape right now, but then again, a newspaper reader is worth more than an online newspaper reader. Right?

Continue reading Yahoo! goes old school. sells ads by partnering with newspapers

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