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When Yahoo, Inc. (NASDAQ: YHOO) announced that it would partner with newspapers in selling advertising, I had to do a double-take. It's not that this concept has tried and failed, but getting local sponsors to buy into reaching an online audience for a newspaper may not be as easy as it sounds. Yes, the newspaper advertising industry is in horrible shape right now, but then again, a newspaper reader is worth more than an online newspaper reader. Right?Yahoo newspaper ads posts
FeedYahoo! goes old school. sells ads by partnering with newspapers
When Yahoo, Inc. (NASDAQ: YHOO) announced that it would partner with newspapers in selling advertising, I had to do a double-take. It's not that this concept has tried and failed, but getting local sponsors to buy into reaching an online audience for a newspaper may not be as easy as it sounds. Yes, the newspaper advertising industry is in horrible shape right now, but then again, a newspaper reader is worth more than an online newspaper reader. Right?Continue reading Yahoo! goes old school. sells ads by partnering with newspapers
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