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Yahoo!'s Publisher Network adds features

Posted May 22nd 2006 3:44PM by Tobias Buckell (RSS feed)
Filed under: Press Releases, Products and Services, Consumer Experience, Competitive Strategy, Yahoo! (YHOO)

Yahoo!'s Publisher's Network is a lynchpin to their online advertising revenue streams. Strong signs of Yahoo!'s looking forward including a recent revamp of the system, and now they are rolling out some new options that should make websites that host Yahoo! ads a bit happier.

These features include direct deposits of money made off the advertising, a shorter 10-day payment processing cycle, and the option to automatically have taxes deducted from earnings.

Keeping users happy keeps them sticky. Yahoo! is obviously working hard to offer more and offer more convenience with its system. Hard work that should pay off with more users of its ad network, which means more on the bottom line.

Yahoo!'s new ad platform: responses around the net

Posted May 10th 2006 12:37PM by Tobias Buckell (RSS feed)
Filed under: Competitive Strategy, Yahoo! (YHOO)

If you look at Yahoo!'s 10-Q report you'll notice that 88% of Yahoo!'s income was derived from its advertising network, the second largest online. Thus, if you are interested in Yahoo!'s stock price, you have to be interested in their main source of income, which means tracking how their ad network is doing.

The big news of the week, covered by MSNBC and the Wall Street Journal among others, is Yahoo!'s overhaul of the Yahoo! Publishers Network. This is one of the crown jewels of Yahoo!. There are a lot of changes, many welcome new abilities, and some changes not welcomed, such as the dropping of suspect sites that host the ads that might be using click fraud to collect money from Yahoo!, and also putting Yahoo! in a compromising situation.

A round up of responses to the new design from some who've gotten a sneak peek, and some who're reading the general press release:

Continue reading Yahoo!'s new ad platform: responses around the net