If you look at Yahoo!'s 10-Q report you'll notice that 88% of Yahoo!'s income was derived from its advertising network, the second largest online. Thus, if you are interested in Yahoo!'s stock price, you have to be interested in their main source of income, which means tracking how their ad network is doing.
The big news of the week, covered by MSNBC and the Wall Street Journal among others, is Yahoo!'s overhaul of the Yahoo! Publishers Network. This is one of the crown jewels of Yahoo!. There are a lot of changes, many welcome new abilities, and some changes not welcomed, such as the dropping of suspect sites that host the ads that might be using click fraud to collect money from Yahoo!, and also putting Yahoo! in a compromising situation.
A round up of responses to the new design from some who've gotten a sneak peek, and some who're reading the general press release:
The big news of the week, covered by MSNBC and the Wall Street Journal among others, is Yahoo!'s overhaul of the Yahoo! Publishers Network. This is one of the crown jewels of Yahoo!. There are a lot of changes, many welcome new abilities, and some changes not welcomed, such as the dropping of suspect sites that host the ads that might be using click fraud to collect money from Yahoo!, and also putting Yahoo! in a compromising situation.
A round up of responses to the new design from some who've gotten a sneak peek, and some who're reading the general press release:
MySpace site publishers who run text ads through
the Yahoo Publishing Network got a shock last week when many of their accounts were suspended due to "poor
traffic quality," 
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