Ever see those smiley faces your friends and family may append to their email messages? Well, the leader in the space is a publicly-traded Israel firm named Incredimail (NASDAQ: MAIL). We, at Israel Opportunity Investor recently had a chance to sit with founder and CEO of Incredimail, Yaron Adler.

Tell us about your company.

Yaron Adler: Incredimail is an Israeli company, founded in late 1999. Incredimail is our flagship product for email. The product allows users to customize and personalize traditional email communication in a way that brings life and excitement to applications they regularly use. We enable you to send emails with 3D effects, funny animations, and customized backgrounds. We aren't re-inventing the wheel. We take existing applications, like email, and make them fun to use.

Do you have any other products?

YA: We are continuously looking for existing, successful consumer markets, and then we try to bring fun to these markets. Email, Magentic, (our desktop and screensaver application), our soon-to-launch messenger product and social network, we're launching Q1 2008, called Incrediworld. This product will not only be completely tailored for Incredimail users and products but also act as a fully-fledged social network.