A recent piece in The Wall Street Journal had a grim headline: "Extinction Threatens Yellow Pages Publishers." As should be no surprise, consumers are moving away from traditional yellow-pages and instead using the internet, going to places like Google (NASDAQ: GOOG). In fact, it looks like spending on yellow pages advertising will plunge by 39% over the next four years, according to research from Borrell Associates.

This makes it all the more important that you have a strong web presence.

These days, there are good hosting services, such as Web.com, that help you take care of the basics. But it can be expensive to add dynamic elements to your website. Often, it means hiring a web consultant.

But there are alternatives. Take Caspio, which provides a web-based system that makes it easy to create your own web applications. Its latest offering is called the "Website Marketing Suite." With it, you can add such capabilities as:

Continue reading Entrepreneur's Journal: Taking your website to the next level

Entrepreneur's Journal: Taking your website to the next level originally appeared on BloggingStocks on Sun, 23 Nov 2008 18:30:00 EST. Please see our terms for use of feeds.

The spin-off of Verizon Communications, Inc.'s (NYSE:VZ) phone book business has been completed. Idearc (NYSE:IAR), operator of Yellow and White Pages, begins trading today on its own basis.

Idearc's products include Verizon Yellow Pages and smaller-sized portable Verizon Yellow Pages Companion Directories, SuperPages.com, SuperPages Mobile(TM), Solutions At Hand(TM) magazine and Solutions Direct(TM) direct mail packages.

Idearc also provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and in D.C. It lists a total 2006 expected circulation of approximately 136 million copies and is the largest publisher of Hispanic directories in the United States.

Barron's gave this a positive write-up this weekend after Idearc shares traded on a when-issued basis last week for $26.60. A Citigroup analyst who covers the sector noted that Idearc shares could be worth $33.00. The company also has plans to raise some $9 Billion in loans and bonds.

Verizon's Idearc phone book spin-off completed originally appeared on BloggingStocks on Mon, 20 Nov 2006 10:01:00 EST. Please see our terms for use of feeds.