Guess we've got to hand it to Owen Wilson and Jennifer Aniston. I oftentimes criticize the enormous compensation packages of celebrity thespians, but I'll give credit where credit is due. These two stars have powered News Corp.'s (NYSE: NWS) Marley and Me to great success (I suppose that dog helped out, too).

In its second weekend out in the marketplace, the film was again in the top slot at domestic theaters, with current estimates pegging its three-day gross at around $24 million. Marley is now well past the $100 million mark.

Another movie is doing well at the box office, one that I thought wasn't going to be so hot. Again, it has a big star to thank, to some degree at least. Adam Sandler and his Bedtime Stories flick, distributed by Disney (NYSE: DIS), came in second over the weekend, grossing about $20 million. It's total tally is at $85 million after two weekends.

Then there's Brad Pitt's The Curious Case of Benjamin Button, from Viacom (NYSE: VIA). Button was third with $18 million, and now has almost $80 million in its box-office bank account.

So the market said yes to Time Warner's (NYSE: TWX) new movie starring Jim Carrey, Yes Man. I know, that's an awful pun, and I'd be willing to bet that other articles about this past weekend's box office results said something similar. Sometimes you just can't resist. But, yes, Yes Man ruled at domestic multiplexes and grossed about $18 million according to early estimates from Boxofficemojo.

Here's the thing, though -- is an $18 million opening that great for Jim Carrey? Furthermore, as of the early estimates, Sony's (NYSE: SNE) Seven Pounds, the number-two film, actually grossed only $2 million less than Yes Man, and to add further insult, its per-theater average was higher. Shouldn't Carrey's star power have guaranteed a wider margin of victory? For that matter, what's Will Smith, the star of Pounds, doing in second place?

It just goes to show institutional shareholders of media companies that big star salaries simply do not guarantee runaway hits on the silver screen (I keep hoping that they'll complain about celebrity compensation, but so far, there have been no takers whatsoever).