Boeing Co. (NYSE: BA) CEO, Jim McNerney, is managing a 159,300 employee aircraft manufacturer with $66.4 billion in sales and $4 billion in profits (both 2007 figures). If you're running a small business or aspire to start one, is there anything you can learn from McNerney that could help you achieve your business goals? Yes.

Portfolio is publishing my eighth book, You Can't Order Change, which studies how McNerney manages Boeing. To write this book I interviewed people who worked with McNerney and scrutinized how he manages people, strategy, operations, and communities. What I discovered is that McNerney has come up with very effective techniques for addressing 11 common CEO challenges.

Though McNerney is far from perfect -- for example, Boeing's popular 787 Dreamliner is two years behind schedule -- here are six such techniques that I think are the most useful to small business leaders:

• Make your people 15% better. McNerney motivates people to get 15% better every year -- and in so doing, boosts financial performance. Specifically, he focuses on people who have the potential to change due to their openness, courage, and teamwork. And he views his job as removing the bureaucratic obstacles that keep them from "igniting." To get there, he encourages the flow of information up and down the line. He gets phenomenally talented jerks out of the line, and he invests in leadership development.