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You Tube posts

Spoof of Saturn's 'Total Confidence" commercial

Posted Apr 22nd 2009 4:00PM by Zac Bissonnette (RSS feed)
Filed under: General Motors (GM)

You may have seen the General Motors'(NYSE:GM) new Saturn commercials offering to help people who buy a car and then lose their jobs make car payments. An earnest dealer says "I've seen some car ads. If you lose your job, they'll take your car back. That sounds like the worst day ever. Honey, I'm home! Lost my job, don't have a car. What's for dinner?"

A very funny person has made a YouTube video that begins with the real ad and ends with the catchy slogan: "Saturn. We can do more. We have bailout money."

Viacom sues YouTube

Posted Mar 13th 2007 10:53AM by Beth Gaston Moon (RSS feed)
Filed under: Bad News, Law, Internet, Google (GOOG), Viacom (VIA)

There are many of us who are guilty of the following scenario - miss Al Gore on The Daily Show? Or need just one more shot of Justin Timberlake bringing sexy back to the Video Music Awards? Hop on over to YouTube, and you will most certainly find satisfaction.

Today, Viacom (NYSE:VIA), the parent of MTV, Comedy Central, Nickelodeon, and other major networks, is tired of this pattern. The conglomerate has sued Google (NASDAQ:GOOG) and its YouTube unit for more than $1 billion, citing unauthorized use of copyrighted material.

In addition to more than $1 billion in damages, the suit, filed with the U.S. District Court for the Southern District of New York, seeks an injunction against further violations. VIA alleges that almost 160,000 unauthorized clips of company-owned programming has been uploaded onto YouTube and viewed more than 1.5 billion times.

GOOG representatives have so far failed to comment. The stock has dropped nearly one percent in trading so far today; VIA shares have gained nearly one percent.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

BBC to join forces with YouTube

Posted Mar 2nd 2007 4:45PM by Zac Bissonnette (RSS feed)
Filed under: Good news, Launches, Industry, Competitive Strategy, Google (GOOG), Marketing and Advertising

While Viacom, Inc. (NYSE:VIA) pitched a fit over the presence of its content on YouTube, the BBC will be putting promotional trailers for its new shows on YouTube. According to the Financial Times, " From the BBC itself there will be content based on current hits such as Life on Mars and Doctor Who, while from BBC Worldwide there will be clips from old favourites such as Spooks and Top Gear, which are sold globally."

The BBC is attempting to reach new audiences, and this looks like a brilliant way to do it. In my opinion the BBC produces some of the best content in the world, but most young people don't watch it. sites like YouTube may be a great way to reach them.

Google Video is causing the cable industry to learn fast

Posted Jun 30th 2006 2:45PM by Brian White (RSS feed)
Filed under: Rumors, Products and Services, Launches, Consumer Experience, Internet, Competitive Strategy, Google (GOOG)

Google Video is quickly -- along with YouTube.com -- turning into a clearinghouse for all kinds of video content, from broadcast television episodes (sometimes illegally uploaded) to amateur videos (not that kind), the question is if more and more consumers will "consume" their video from the computer screen instead of the television screen? With PCs becoming a little more integrated in the home entertainment arena these days (with ultra-slow progress), your PC may join your satellite receiver/DVR/cable box next to your television. When that happens, and you have broadband Internet at your disposal, should cable companies and traditional content producers be scared? If they have not embraced changes, then yes they should.

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