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With Google's purchase of YouTube.com, there are about a billion questions swarming around the web today. Google, Inc. (NASDAQ: GOOG) faces new challenges as it enters the uncharted territory that may bring even more riches to the Internet search leader as it desperately tries to jump out of the shadow of being a one-trick pony (Internet search).

Just today, Google unleashed its Google Docs and Spreadsheets web-based threat against office productivity suites like Microsoft Office. So Google is definitely in the game of trying to move outside the pure search arena and gain revenue streams from other areas (mostly with advertising vehicles). This is good, and as I've said many times before, this is a strategy Google has needed to follow for a while, and 2006 is shaping up to be a watershed year in that direction for the Mountain View, CA company.

With YouTube.com, though, the bad areas that crop up according to bloggers -- even famous ones -- are intense issues with copyright violations that *may be* plaguing the social video-sharing website right now (and in the future). Google will surely clamp down on the sharing of copyrighted content in an effort to remind copyright holders and content producers that it can have a socially-responsible video-sharing website that is not a haven for stolen pieces of video.

But, like Apple Computer, Inc. (NASDAQ: AAPL) and its apparent negotiations with movie and music studios, Google may have to enter the policing stage to ensure that if it wants to use YouTube to recruit advertising, it won't have questionable and stolen content all over the place. I doubt Google will put in place the strong, DRM-laced controls that Apple uses, but you never know.



Will Google act like Apple regarding YouTube copyright issues? originally appeared on BloggingStocks on Wed, 11 Oct 2006 12:39:00 EST. Please see our terms for use of feeds.

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