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An entire industry has formed to aid companies in finding names for products. Still, the new video-sharing site created by partners News Corp. (NYSE: NWS) and General Electic's (NYSE:GE) NBC Universal has run smack into a lawsuit over exactly that, the choice of the site's name, Hulu. Lulu, a company that provides turnkey self-publishing for authors, claims that Hulu infringes on its trademark. Since Lulu is expanding its services beyond print media to market videos, e-books and other digital entertainment, it may have a reasonable argument here.

In a bit of delicious irony, the New York Times quotes Lulu founder Bob Young as saying that, in Swahili, hulu means "cease and desist."

If the partners are forced to drop the Hulu name for their YouTube-like service, I have a few suggestions for their consideration:
  • Guggle
  • LuTube
  • My Spulu
  • Hu-Bay
  • Higg
  • Yuhoo!
  • Netflu
  • BluingBluing

NBC (GE), News Corp (NWS) in court over Hulu originally appeared on BloggingStocks on Mon, 10 Sep 2007 14:34:00 EST. Please see our terms for use of feeds.

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