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Fortune 500 Loves Twitter, Especially the Insurance Business

The nagging notion that Twitter is nothing more than a way for a kids to piss away their time was put to bed in 2009. It came together, especially, for Black Friday and the holiday shopping season that followed, but even when you look at the year as a whole, it's clear that major businesses jumped on the microblogging bandwagon readily. A new study by the Society for New Communications Research shows that Fortune 500 companies became addicted to communicating in 140-character blurbs last year.

Among the Fortune 500, 35% of companies had active Twitter accounts last year, which means that at least one tweet had been unleashed in the past 30 days. And, the use of Twitter is concentrated at the top: 47% of the Fortune 100 had active accounts last year. Only 22% of Fortune 500 companies had public-facing corporate blogs as of last year, but those that do see the value of integrated communications: more than 80% of these blogs were linked to a corporate Twitter account.

Continue reading Fortune 500 Loves Twitter, Especially the Insurance Business

Small is beautiful: Insurance companies turn to micro for growth

Long a topic of discussion, insurers and reinsurers are beginning to enter the microinsurance space. Scor (SCOR) firm invested in LeapFrog Investments, the first microinsurance fund, last month, and last week, the Microinsurance Network was launched in an effort to raise awareness of the sector.

In a mature industry, microinsurance is seen as having considerable growth potential, especially given the large numbers of people around the world who live without any form of coverage. Microinsurance protection ranges from property catastrophe to life and health. A recent study by Lloyd's of London found that 135 million people, 5% of the world's low-income people, are using microinsurance products, but that the total market size could range from 1.5 billion to 3 billion.

Continue reading Small is beautiful: Insurance companies turn to micro for growth

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Last updated: May 28, 2012: 12:30 AM

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