Quiksilver (ZQK), Body Central (BODY), and Aeropostale (ARO) are stocks to watch today, as all three are scheduled to report earnings after the bell.

Street consensus for Quiksilver is a reported loss of 5 cents per share, on revenues of $414 million. Wall Street anticipates Body Central earnings of 26 cents per share, on revenues of $62.1 million. Aeropostale, by Street consensus, is expected to report quarterly earnings of 97 cents per share, on revenues of $834.6 million.

Investors who desire more exposure to the broader sectors of retail and apparel should take a look at the SPDR S&P Retail ETF (XRT).

Jason is a cofounder of Benzinga.com. Follow Benzinga on Twitter at http://Twitter.com/Benzinga

Analyst Upgrades

• Expedia (EXPE) to buy from hold at Citigroup.
• Weatherford (WFT) to outperform from market perform at Wells Fargo.
• Abercrombie & Fitch (ANF) to buy from neutral at BofA/Merrill.
• MDC Holdings (MDC) to outperform from neutral at Credit Suisse.
• AutoNavi (AMAP) to buy from neutral at Goldman.
• Ciena (CIEN) and Nvidia (NVDA) to neutral from underweight at JPMorgan.
• Canadian Pacific (CP) to outperform from market perform at Raymond James.
• First Midwest (FMBI) and Quiksilver (ZQK) to buy from hold at Jefferies.
• Sonic (SONC) to neutral from negative at Susquehanna.
• MIPS Technologies (MIPS) to buy from hold at Benchmark Co.
• Arrow Electronics (ARW) and Avnet (AVT) to buy from hold at Stifel Nicolaus.

Unemployment and non-Farm payrolls managed to keep the bears in hibernation this Friday, although that post-release gain and cheer was a bit more muted through most of the trading day. The fact that most trading desks were light and that a hurricane was off the east coast and most investors were either not in at all or gone by 11 AM made for a quiet rest of the day.

Here were the unofficial closing bell levels:

Dow Jones 10,447.86 +127.76 (1.24%)
S&P 500 1,104.44 +14.34 (1.32%)
Nasdaq 2,233.75 +33.74 (1.53%)

Top Analyst Calls

Analyst upgrades:

• FBR Capital upgraded Talbots (NYSE: TLB) to Outperform from Market Perform as it believes the company's inventory and SG&A control should help earnings and the stock's risk/reward is compelling at current levels. The firm raised its target on shares to $7 from $5.
• ThinkEquity upgraded Human Genome (NASDAQ: HGSI) to Buy from Accumulate to reflect higher assumptions for the company's Lupus treatment Benlysta. The firm raised its target on shares to $26 from $18.
• KeyBanc upgraded Parkway Properties (NYSE: PKY) to Buy from Hold based on valuation, improving fundamentals, and stable capital position. The firm has a $17 target on the stock.
• HSBC Holdings (NYSE: HBC) was upgraded to Overweight from Neutral at JPMorgan.
• BioScrip (NASDAQ: BIOS) was upgraded to Overweight from Neutral at Piper Jaffray.
• DISH Network (NASDAQ: DISH) was upgraded to Outperform from Neutral at Credit Suisse.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Barnes Group Inc. (NYSE: B) withdrew its 2009 earnings guidance due to uncertainty in transportation.
• Brown-Forman Corp. (NYSE: BF.B) Q4 profit beat estimates and it offered guidance for next year.
• Del Monte Foods Co. (NYSE: DLM) posted strong Q4 results on price increases and a better tax situation.
• FuelCell Energy Inc. (NASDAQ: FCEL) posted lower Q2 sales but announced a big order from South Korea.
• Men's Wearhouse Inc. (NYSE: MW) lower Q1 profit topped estimates but the outlook was in line.
• National Semiconductor Corp. (NYSE: NSM) Q4 net loss and fiscal-year profit both beat estimates.

If ever a brand could use a boost it's Talbots (NYSE: TLB).

This week the company announced that profits plummeted 68% to $1.6 million in the quarter ended May 3.

This conservative women's clothing store has lacked the pizzazz to capture a larger market share. Michelle Obama wearing TLB injects some much needed life into the brand.

After the election, when it was known that Mrs. Obama wore Talbots, shares bounced significantly. Previously, the stock was threatening to broach the $1 mark. Today, you can buy shares for around $5.

Quiksilver (NYSE: ZQK), an apparel company that, like related name Nike (NYSE: NKE), deals with sports clothing and accessories, is not having a good day. Shares of the business are down in early afternoon trading by over 20%. On Monday, Quiksilver reported Q2 earnings. The market obviously is reticent about them.

According to the press release (note: that link takes you to a .pdf file), Quiksilver saw a drop in sales of 8% after currency effects were stripped out (it's always disappointing when you strip out currency effects and still come out with a drop). The company made $0.05 per share from continuing operations on an adjusted basis. That compares to $0.30 per share in the year-ago period. And that's one heck of a decrease.

The problem with using consumer confidence as a guide to buy stocks is that consumers tend to be fickle.

Nowhere is that more true than in the clothing space, especially the teenybopper clothing space. Fall out of favor with the younger crowd and your business can be destroyed. Poor management decisions don't help, either.

As such, Pacific Sunwear (NASDAQ: PSUN) lost its mojo and has yet to find its way.

If you're going to the beach this summer, chances are you'll bring a swimsuit with you. Last summer, with the recession beginning and the credit crisis just unfolding, consumers held off on updating their wardrobe. This summer, those two-year-old duds will not do.

One of my favorite beachwear names is Quiksilver (NYSE: ZQK). This ultra-hip name will provide beach goers with an instant upgrade. My bet is that sales will increase this summer from previously anemic levels.

Before you retreat to your favorite summer locale with the perfect book, let's take a look at the stocks set to profit as consumers look to enjoy the fruits of their labor over the next several months.

For me, summer means lots of boating, fishing, and time with my family. And this year I'll be doing more of each to make up for lost time spent hunkering down during the downturn.

As such, companies that make the goods in each of these categories should do well. That's how it goes during a recession. Demand builds as we retreat to preserve cash and fix balance sheets.

MOST NOTEWORTHY: Quiksilver, Omniture and Crown Holdings were today's noteworthy upgrades:

• B. Riley upgraded shares of Quiksilver (NYSE: ZQK) to Buy from Neutral on valuation and to reflect the EPS catalyst and debt reduction associated with divesting Rossignol.
  
• Friedman Billings upgraded shares of Omniture (NASDAQ: OMTR) to Outperform from Market Perform following the recent pullback, as they believe the company is in its best competitive position ever, which should drive increasing win rates and help restore pricing power.
  
• Banc of America upgraded shares of Crown Holdings (NYSE: CCK) to Buy from Neutral to reflect the company's international exposure and believes metal packaging companies should be better able to manage input inflation.

OTHER UPGRADES:

• UBS raised AmerisourceBergen (NYSE: ABC) to Neutral from Sell.
  
• Stephens raised its rating on Amedisys (NASDAQ: AMED) to Overweight from Equal Weight.
  
• Nordstrom (NYSE: JWN) and JC Penney (NYSE: JCP) were upgraded to Buy from Neutral at Goldman Sachs.

MOST NOTEWORTHY: The European insurance industry, Deutsche Telekom and Aruba Networks were today's noteworthy downgrades:

• Bear Stearns downgraded the European insurance industry to Market Weight from Overweight on concerns the companies are exposed to risky assets following the U.S. subprime mortgage collapse. In conjunction with the sector downgrade, Bear Stearns downgraded ING (NYSE: ING) to Underperform from Peer Perform and Prudential plc (NYSE: PUK) to Peer Perform from Outperform.
  
• JP Morgan downgraded shares of Deutsche Telekom (NYSE: DT) to Underweight from Neutral on concerns over increased competition and U.S. market risks.
  
• Jefferies downgraded shares of Aruba Networks (NASDAQ: ARUN) to Hold from Buy and lowered their target to $13 from $21, as they believe recent delays of 802.11n could impact FY09 sales and potential market share gains and that the valuation is rich at current levels.

OTHER DOWNGRADES:

• Lehman downgraded Vodafone (NYSE: VOD) to Equal Weight from Overweight.
  
• B. Riley downgraded Quiksilver (NYSE: ZQK) to Neutral from Buy.
  
• Marshall & Ilsley (NYSE: MI) was downgraded to Sell from Neutral at Merrill Lynch.

After more than a month of rumors surrounding the possible sale of Quicksilver's (NYSE: ZQK) Cleveland Golf subsidiary, the deal is done. Quiksilver announced the sale last night, and will collect $132.5 million from SRI Sports, based in Japan.

It's interesting because it's roughly double what industry experts were initially estimating the company would sell for. Back in September, GolfWeek wrote that "Industry sources say Quiksilver Inc., which acquired Cleveland in 2005 as part of a deal to buy ski-maker Rossignol, is in the final stages of unloading the golf equipment maker for roughly $60 million to $70 million. Some analysts say the price is a bargain, noting Cleveland likely is worth at least $100 million, but they add an expedient sale even at a discount is in Quiksilver's best interests."

Recently, I've written about a stock I own called Adams Golf (OTC BB: ADGO), which I believe is very undervalued, in large part because of some corporate governance issues and managerial apathy toward the stock price (which is a good thing in moderation, but Adams may be at the opposite extreme). Using the sale of Cleveland Golf as a guide, I am convinced that Adams shareholders would be rewarded very handsomely if the company's board explored sale options. Take a look at some of the key stats

MOST NOTEWORTHY: Dominion Resources (D), Digene (DIGE) and Deutsche Bank (DB) were today's noteworthy downgrades:

• BMO Capital downgraded shares of Dominion Resources Inc. (NYSE: D) to Market Perform from Outperform citing the sale proceeds for its onshore U.S. E&P properties that were below expectations.
• Digene Corp. (NASDAQ: DIGE) was downgraded to Sell from Neutral at Ferris Baker Watts based on the acquisition by Qiagen (NASDAQ: QGEN). Digene was also downgraded at SummerStreet to Neutral from Buy, as the firm views the Qiagen's acquisition for $1.6B as reasonable.
• Deutsche Bank (NYSE: DB) was downgraded to Underweight from Neutral at JP Morgan, as the firm sees better value in traditional credit-exposed banks.

OTHER DOWNGRADES:

• Norsk Hydro (NYSE: NHY) and BP PLC (NYSE: BP) were downgraded to Hold from Buy at Citigroup.
• Quiksilver Inc. (NYSE: ZQK) was downgraded to Neutral from Outperform at Robert W Baird due to valuation.
  
• Banc of America downgraded shares of SunTrust Banks Inc. (NYSE: STI) to Neutral from Buy on valuation as they believe further sales of Coke may not be very accretive to EPS.
• LifePoint Hospitals Inc. (NASDAQ: LPNT) was downgraded to Hold from Buy at Jefferies based on valuation.
• Clear Channel Outdoors Holdings Inc. (NYSE: CCO) was downgraded to Hold from Buy at DBAB on valuation.
• Matrix USA downgraded shares of Apollo Group Inc. (NASDAQ: APOL) to Hold from Buy to reflect rising costs and lower enrollment rates.
• Matrix also downgraded True Religion Apparel Inc. (NASDAQ: TRLG) to Hold from Buy on valuation.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

MOST NOTEWORTHY: Dow Chemical (DOW), Smart Modular (SMOD), Wolverine World Wide (WWW), Win-Dixie Stores (WINN) and Blue Nile (BLUE) were today's noteworthy initiations:

• UBS is positive on the ethylene cycle over the next two years and believes Dow Chemical (NYSE: DOW) can beat 2008 consensus estimates, initiating shares with a Buy rating.

• JMP Securities started Smart Modular (NASDAQ: SMOD) with a Strong Buy as a unit volume growth theme without much dependence on commodity memory chip pricing.

• Citigroup expects further upside given Wolverine World Wide's (NYSE: WWW) strong portfolio of brands, further growth opportunities through line extensions and international growth. The firm started Wolverine World Wide with a Buy rating and $33 target.

• Winn-Dixie Stores (NASDAQ: WINN) was started with a Market Perform rating, citing low levels of profitability and unproven ability to drive sustainable profitable sales.

• American Technology believes the valuation of Blue Nile (NASDAQ: NILE) leaves little room for upside, despite a highly attractive business model and strong fundamentals, and started shares with a Sell rating and $45 target...

OTHER INITIATIONS:

• Susquehanna started King Pharma (NYSE: KG), Sepracor (NASDAQ: SEPR) with Neutral ratings and Sciele Pharma (NASDAQ: SCRX) with a Positive rating.

• Citigroup initiated shares of Quicksilver Inc (NYSE: ZQK) with a Hold rating.

• Longbow started Mips Tech (NASDAQ: MIPS) with a Buy rating and $12 target.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).