With Microsoft Corp.'s (NASDAQ: MSFT) $44.6 billion bid for Yahoo (NASDAQ: YHOO), DealBook asks whether Google (NASDAQ: GOOG) will acquire AOL, whose parent is Time Warner Inc. (NYSE: TWX), the parent of BloggingStocks.
Google, whose businesses include an advertising platform as well as an Internet service and a web site, already owns 5% of AOL, and it may feel compelled to bulk up by buying AOL so it can keep up with Microsoft and Yahoo -- should they merge.
I'm not sure how much AOL would go for, but my hunch is that Google -- whose stock is down almost 10% today -- can find better uses for its capital. How so? If Google bought the remaining 95% of AOL it does not already own, it would get access to the following assets:
- AOL Finance's leading market share. which, according to comScore, has passed both Yahoo and Microsoft to take the top spot in terms of unique visitors. AOL rose from 12.2 million unique visitors in November to 13.5 million in December, a 10% increase. This is much better than GoogleFinance's much smaller market share. And according to paidcontent, a full acquisition would aid Google on the advertising side as well as with traction and traffic in portal areas it has yet to conquer such as finance and sports.
Tax Reform in This Election Year: It's Not Likely
Which Credit Card Rewards Does the IRS Care About?
While sexy companies like 

