Bright and early this morning, Goldman Sachs downgraded gaming guru Activision Blizzard (NASDAQ: ATVI) from Conviction Buy to Buy. In a note to clients, the brokerage firm explained that it sees greater relative potential for near-term price appreciation in other stocks. Goldman maintains a six-month price target of $16 on ATVI, implying expected upside of more than 29% from the shares' closing price on Wednesday.

ATVI is a ripe target for downgrades, if only because analysts are so lopsidedly optimistic toward the "Guitar Hero" parent. Zacks reports that the equity has attracted no fewer than 18 Strong Buy recommendations, plus two Buys -- with not a single Hold, Sell, or Strong Sell to be found.

September is drawing to a close. What does this signify? Well, one of my favorite times of the year, Halloween, will soon be upon us. Even more than that, holiday shopping is about to begin in earnest. Is your portfolio ready?

I've been checking around for investments in the retail sector. Problem is, so many of them have already had significant run-ups. However, even with these higher stock prices, the sector still might be an interesting one to look at since it's possible that Christmas could turn out okay. A post on DailyFinance discusses a report from the International Council of Shopping Centers, which basically states that numbers from this holiday season should see an improvement over last year's data.

It's finally happened. Nintendo (OTC: NTDOY) has reduced the price of its Wii gaming console. What once was $250 is now $200 (or, technically, $199.99, the psychologically important way of designating the new cost).

Why did Nintendo do this? Because both Microsoft (NASDAQ: MSFT) and Sony (NYSE: SNE) have cut the costs of their own entertainment systems. Plus, we're simply at that point in the latest video-game cycle when cuts are implemented. Hardware eventually becomes less expensive. When demand levels fall off, more casual, value-oriented consumers are courted with cheaper prices.

Activision Blizzard (NASDAQ: ATVI) remains confident in its guidance for full-year earnings. According to StreetInsider.com, management is still looking for sales of $4.5 billion on the top line and adjusted earnings of 63 cents per share on the bottom line.

The publisher, which competes with Electronic Arts Inc. (NASDAQ: ERTS), should benefit from recent hardware price cuts made by Sony Corporation (NYSE: SNE) and Microsoft Corporation (NASDAQ: MSFT). With more units in the field, there most likely will be higher demand for Activision Blizzard's awesome pipeline, which includes Call of Duty.

The news for video games isn't improving, I'm sorry to say. My colleague Mark Fightmaster recently discussed the disappointing industry sales results observed in the month of August. As he pointed out, total revenues for the sector have now dropped six times in a row.

Oh, that doesn't feel nice at all. I own shares of Activision Blizzard (NASDAQ: ATVI), and I have to admit, the trend does send an icy chill down my spine. But I'll bet shareholders of Electronic Arts (NASDAQ: ERTS) feel even worse. August, of course, is a big month for them. The latest version of the Madden football franchise is released during the latter part of summer. Unfortunately, this year's game seems to have been a disappointment in terms of units sold.

I've been a faithful Activision Blizzard (NASDAQ: ATVI) shareholder for a while now. Sure, I've thought of booking my profits at times, but so far, I've held tight on my long-term position (note: I did do a quick trade with the stock earlier in the summer).

The Guitar Hero franchise is one of the reasons why I keep holding the stock. I figure a lot of units tied to the brand will be sold this holiday season. However, there is a looming threat. Viacom (NYSE: VIA) and Electronic Arts (NASDAQ: ERTS) are set to release The Beatles: Rock Band. The street date is September 9, and analysts will be watching the early sales very carefully to see how the dynamic shapes up.

Fair or not, Take-Two Interactive (NASDAQ: TTWO) has a reputation for a shallow pipeline of shareholder-enhancing software. It is known simply as the Grand Theft Auto publisher. There's more to Take-Two, of course. There are sports titles, for example. There's BioShock. How about the big hit for the Nintendo (OTC: NTDOY) Wii, Carnival Games? What about Borderlands?

That's all well and good, but if you look at the company's latest earnings report, you'll have no choice but to conclude that the one-game reputation is firmly intact.

Take-Two's top line plummeted 68% during the fiscal third quarter. Net loss on an adjusted basis came to 66 cents per share. There was a huge profit of 93 cents per share in the year-ago period, driven by the fourth edition of Grand Theft Auto. Not a great comparison. At least the performance was a little better than expectations. According to Earnings.com, Wall Street was calling for a loss of around 68 cents per share.

So you've heard the news I'm sure. Microsoft Corporation (NASDAQ: MSFT) is not standing still in the video-game wars. It recently reduced the price of the Xbox 360 Elite system by $100. We now have parity between an Xbox 360 unit and a Sony Corporation (NYSE: SNE) PlayStation 3 console.

It's going to be interesting to see how hardware sales perform in the coming months. Intuitively, one would have to expect a bump in the number of units sold for both companies. But which one will win out?

Oh, I am so depressed! I was thinking of buying Activision Blizzard (NASDAQ: ATVI) for an earnings trade, but unfortunately never got around to it. Those who did are pretty happy. The publisher released second-quarter results on Wednesday after the bell, and investors bid the stock over 10% higher today.

Adjusted revenues came in at a little over $800 million. Management's previous guidance called for $775 million to be booked. Adjusted earnings were 8 cents per share, 2 cents ahead of company expectations. According to Reuters, this was a penny better than what the actual analysts were forecasting.

Electronic Arts (NASDAQ: ERTS), a video-game publisher that competes with Activision Blizzard (NASDAQ: ATVI), THQ (NASDAQ: THQI), and Take-Two Interactive (NASDAQ: TTWO), issued Q1 stats after the bell on Tuesday. Things are looking up for the company famous for its Madden brand of football software. Adjusted revenues increased over 30%, and the loss on the bottom line narrowed to 2 cents per share from a loss of 42 cents per share in the year-ago period.

The profit performance beat Wall Street's expectations, as Alex Salkever reports over at DailyFinance. You can check out his article to get the highlights of the quarter and a perspective on the current state of the video-game industry, which includes console makers Sony (NYSE: SNE), Microsoft (NASDAQ: MSFT), and Nintendo (OTC: NTDOY).

DreamWorks Animation (NYSE: DWA), a studio that battles against Disney (NYSE: DIS), News Corp. (NASDAQ: NWS), Time Warner (NYSE: TWX), and Sony (NYSE: SNE) in the highly competitive world of computer-generated cartoons, published its second-quarter earnings earlier in the week. They didn't scream to the world "we're a growth company!", but looks might be deceiving. The company seems to be doing fine, and you most likely would do well to take a long-term approach with this business.

Earnings came in at 30 cents per share. You probably won't like that earnings were 30 cents per share in the year-ago period as well. Agreed: 0% growth doesn't give a shareholder a whole lot to jump up and down about. Thing is, though, that DreamWorks Animation basically wants to hold its own until the next big catalyst. The home-video release of the studio's latest theatrical production, Monsters vs. Aliens, is slated for release in the early fall. So, from that point of view, maybe we can cut the company some slack.

Activision Blizzard (NASDAQ: ATVI), a software publisher which competes with Electronic Arts (NASDAQ: ERTS) and distributes games for consoles from Sony (NYSE: SNE), Microsoft (NASDAQ: MSFT), and Nintendo (OTC: NTDOY), is a stock I own in a long-term account. I've been thinking about selling at times, but for now, I'm holding on. The long-term prospects still look good for the most part.

But, I had been looking at various trading ideas and wanted to capture a shorter-term gain for a trading account. The market has been so tough this year. When the recent rally in the indexes started, I didn't want to become part of the group that was desperate to get in on the action, only to expose my portfolio to more risk than necessary. Believe me, when you're afraid of missing a rally, you just might end up with some bad timing.

I was looking around today for a stock to buy. I came up empty-handed. One of my ideas was Activision Blizzard (NASDAQ: ATVI). I was intrigued this week by reports that said the company wants to have the launch to end all launches for the next Call of Duty title. Quite frankly, I think there's a chance the company will succeed with this. So, naturally, my thoughts turned to shares of Activision Blizzard as a possible buy candidate. Although I already own the stock in a longer-term, taxed portfolio, I wanted a trade for my Roth IRA.

Well, I couldn't buy the company. It's up today (3% at the time of this writing), and I do not want to buy any stock when it's up. Not now, at any rate. The market has come too far too fast, in my opinion, and I want to trade carefully. But, while looking at Activision Blizzard, I came across this article from Ben Kuchera over at Ars Technica. He discusses comments made by the publisher's CEO, Bobby Kotick, on Sony Corporation (NYSE: SNE) and its PlayStation platforms.

Take-Two Interactive (NASDAQ: TTWO), a video-game publisher that competes with Activision Blizzard (NASDAQ: ATVI), THQ (NASDAQ: THQI), and Electronic Arts (NASDAQ: ERTS), reported Q2 results on Tuesday after the bell.

Revenues dipped considerably to roughly $230 million. Last year at this time, Take-Two generated $540 million on the top line. Blame it on a very tough comparison. The publisher was basking in the glory of Grand Theft Auto IV in 2008, so that has to be taken into consideration by investors.

Electronic Arts (NASDAQ: ERTS) hasn't been doing as well as its colleague Activision Blizzard (NASDAQ: ATVI). Indeed, when it comes to the numbers, Activision, which is responsible for franchise hits Guitar Hero and Call of Duty, has its competitor beat.

But EA recently released an exercise system for the Nintendo (OTC: NTDOY) Wii that was highlighted at CNBC.com. The piece mentions the enormous marketing presence that is supporting EA Sports Active. You get a couple accessories with the software: a leg strap that is used like a controller to interact with the screen, and a resistance band to increase the effectiveness of the workout. Oprah Winfrey's trainer apparently assisted EA with the design.