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This week in Advertising Age:

A freebie tool, TrialPay, is a new web tool created to serve the desires of customers to get free stuff, and companies wishing to push its product by giving away freebies. For example, if while browsing a participating retail site you found an MP4 player you'd like, but don't want to pay for, you can select Checkout by TrialPay, which might respond with an offer from an online music sales site offering to buy the MP4 for you if you buy X number of songs from them. You end up paying, for sure, but you might save a few bucks along the way.

Viral marketing, creating web content appealing enough that it inspires peer to peer recommendations, is a hot segment of web marketing. AA lists the 10 most prolific viral marketers, according to Competitrack -- Nike (NYSE: NKE), Anheuser-Busch (NYSE: BUD), Microsoft (NASDAQ: MSFT), Volkswagen, Axe, Apple (NASDAQ: AAPL), Coca-Cola (NYSE: KO), Adidas, PepsiCo (NYSE: PEP) and McDonald's (NYSE: MCD). Getting ready to move? Be prepared for an onslaught of pitches. AA finds that pre-movers are also big spenders, fixing up their houses, buying new furniture and appliances, and so on.

Continue reading This week in Advertising Age

This week in Advertising Age originally appeared on BloggingStocks on Sat, 06 Oct 2007 14:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>AAPLAdidasadvertising ageAnheuser-BuschAppleAxeBUDCoca-ColaCompetitrackheadonheadon advertisingKOMCDMcDonald'sMicrosoftMSFTNikeNKEPEPPepsiCotime magazinetime magazine circulation numberstrialpayviral marketingVolkswagenSat, 06 Oct 2007 14:40:00 EST<![CDATA[This week in Advertising Age: E.D. meds yes, condoms no]]>http://www.bloggingstocks.com/2007/09/25/this-week-in-advertising-age-e-d-meds-yes-condoms-no/http://www.bloggingstocks.com/2007/09/25/this-week-in-advertising-age-e-d-meds-yes-condoms-no/http://www.bloggingstocks.com/2007/09/25/this-week-in-advertising-age-e-d-meds-yes-condoms-no/#commentsFiled under: , , , , ,

This week in Advertising Age:

Where the rubber doesn't meet the road -- While erectile dysfunction ads have become as common as cell phone ads on television, the networks have been much less receptive to condom ads. Companies such as Church & Dwight Co.'s (NYSE: CHD) Trojan are eager to make buys during shows such as the new CBS show Swingtown, but face stiff opposition from the networks.

Free bikes in Chicago? In Paris, outdoor advertising company JC Decaux (EPA:DEC) maintains a fleet of 10,000 free bicycles on the street that are available for free use by anyone for 30 minutes, and longer by rental. The city repays Decaux by granting it exclusive rights to market at more than 1,000 publicly-owned sites around town. Chi-town mayor Richard M. Daley recently visited Paris to check out the idea for possible adoption back home.


Continue reading This week in Advertising Age: E.D. meds yes, condoms no

This week in Advertising Age: E.D. meds yes, condoms no originally appeared on BloggingStocks on Tue, 25 Sep 2007 16:16:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Advertising AgeAdvertisingAgeBKCCHDCMCSAcondom adsCondomAdsPGTrojansULTue, 25 Sep 2007 16:16:00 EST