BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Ad company WPP sees strong 2008]]>http://www.bloggingstocks.com/2008/02/29/ad-agency-wpp-sees-strong-2008/http://www.bloggingstocks.com/2008/02/29/ad-agency-wpp-sees-strong-2008/http://www.bloggingstocks.com/2008/02/29/ad-agency-wpp-sees-strong-2008/#commentsFiled under: , , , , ,

One of the world's largest ad agency holding companies, WPP, sees its 2008 results being stronger that last year. In the scheme of things, that would seem to make no sense. WPP is a global firm, so perhaps a great deal of this improvement will come from outside the US and Europe.

According to Reuters, "The group, whose agencies include JWT and Young & Rubicam, said it had not felt any impact from global financial crises but warned again that the `real world' could be affected in 2009." What happened to the 2008 global economic slowdown?

In many ways the comments echo those from News Corp (NYSE: NWS) and CBS (NYSE: CBS). Both have indicated that they are not seeing any meaningful impact of the economy on their advertising revenue. That could be a sign that any recession is coming in pockets of the economy, but is not hitting it across the board.

WPP may be right. While the airline, auto, retail, and financial sectors are cutting back, there is evidence that consumer goods, energy, and tech companies are still recording strong sales. That may mean that marketing dollars from these areas of the wider economy are fine.

WPP has to be getting the revenue growth from somewhere. Perhaps its results are a sign that concerns about a recession are a bit overblown.

Douglas A. McIntyre is an editor at 247wallst.com

Ad company WPP sees strong 2008 originally appeared on BloggingStocks on Fri, 29 Feb 2008 08:40:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingadvertising spendingAdvertisingSpendingcbsmarketingnwsWPPFri, 29 Feb 2008 08:40:00 EST<![CDATA[ValueClick believes profitability is a click-through process]]>http://www.bloggingstocks.com/2008/02/07/valueclick-believes-profitability-is-a-click-through-process/http://www.bloggingstocks.com/2008/02/07/valueclick-believes-profitability-is-a-click-through-process/http://www.bloggingstocks.com/2008/02/07/valueclick-believes-profitability-is-a-click-through-process/#commentsFiled under: , , ,

The U.S economy may be in for a period of sluggishness (we hope it's just cyclical sluggishness), but the internet continues its growth ramp, and with this in mind, ValueClick is worth an evaluation

ValueClick (NASDAQ: VCLK) is one of the world's largest and most diversified online marketing services companies.
Analysts see 2008 revenue increasing 15-20% following a likely 15-17% rise in 2007, as the internet continues to grab an increasing share of marketing budgets. Analysts also expect VCLK to add to its corporate customer base.

Meanwhile, the company's revenue mix remains favorable, and operating margins appear to have bottomed in 2007. Further, there's ample room for VCLK to broaden its international footprint. The Reuters F2007/F2008 EPS consensus estimates for VCLK are $0.71/$0.83.

Continue reading ValueClick believes profitability is a click-through process

ValueClick believes profitability is a click-through process originally appeared on BloggingStocks on Thu, 07 Feb 2008 14:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingadvertising spendinge-commerceInternetmarketingonline salespublishingValueClickVCLKWorld Wide WebThu, 07 Feb 2008 14:45:00 EST<![CDATA[As economy slows, corporations alter ad themes accordingly]]>http://www.bloggingstocks.com/2008/01/28/as-economy-slows-corporations-alter-ad-themes-accordingly/http://www.bloggingstocks.com/2008/01/28/as-economy-slows-corporations-alter-ad-themes-accordingly/http://www.bloggingstocks.com/2008/01/28/as-economy-slows-corporations-alter-ad-themes-accordingly/#commentsFiled under: , , ,

The economy may not be in recession yet, and there's a minor chance it will avoid one in 2008, but marketers/advertisers seem to be in 'recession-mode,' regarding the tone of their ads, The New York Times reported Monday.

Along with Wal-Mart (NYSE: WMT), the Times cited several corporations that have taken a 'tougher times ahead' approach with ads. These include Capital One (NYSE: COF), "Uncertain times call for a certain rate," Starbucks (NASDAQ: SBUX), which is testing a $1 coffee in Seattle, Washington, and Nissan (NASDAQ: NSANY), which is emphasizing the fuel economy of its 2008 Altima, rather than the car's styling and performance.

Stephen Quinn, Wal-Mart's chief marketing officer, told the Times, "When gas prices spiked last spring, we saw the pressure this put on our core customers."

Economic Analysis: With major ad markets in California and Florida bearing a large portion of the housing sector's slump, it's not surprising that corporations have altered ad campaigns to emphasize the money-saving / better value nature aspects of their products and services. But one should not equate this with Corporation America believing a recession is ahead. Ad tweaking indicates that a corporation doesn't anticipate a robust year in its sector, and is adjusting its operational stance.

A better indicator of Corporate America's view of the economy? Staff hiring. If dozens of corporations announce that they're laying off employees, that'd be an indication that a economic contraction is likely.

As economy slows, corporations alter ad themes accordingly originally appeared on BloggingStocks on Mon, 28 Jan 2008 12:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingadvertising spendingCapital OneCOFGDPmarketingnissannsanySBUXStarbucksU.S. economyWal-MartWMTMon, 28 Jan 2008 12:00:00 EST<![CDATA[In unusual move, NBC refunds ad dollars as ratings slump]]>http://www.bloggingstocks.com/2007/12/12/in-unusual-step-nbc-refunds-ad-dollars-as-ratings-slump/http://www.bloggingstocks.com/2007/12/12/in-unusual-step-nbc-refunds-ad-dollars-as-ratings-slump/http://www.bloggingstocks.com/2007/12/12/in-unusual-step-nbc-refunds-ad-dollars-as-ratings-slump/#commentsFiled under: , , ,

NBC Universal took the unusual step of giving advertisers cash back for weak performance in prime time ratings during the Fall 2006-Spring 2007 season, The Wall Street Journal reported Wednesday [subscription].

Typically, a broadcast network will offer advertisers additional time if a ratings shortfall occurs, but NBC has none to give, Reuters reported. NBC, a division of General Electric (NYSE: GE), is in fourth place in the network ratings wars, and currently has no standout new programs that media buyers desire, The Journal reported. GE's shares gained 30 cents to $37.33 in Wednesday morning trading.

Some industry executives blame the ratings dip partially on the Writers Guild of America strike that began November 5 and that has reduced the supply of original material, Reuters reported. Others cite technical changes in a new ratings formula, or the continuing audience 'fragmentation and dilution,' whereby the networks are losing viewers to specialized cable TV channels and internet activities. However, one experienced analyst believes that while the above variables play a role, the key driver of any ratings change remains a television network's core component: programming.

Continue reading In unusual move, NBC refunds ad dollars as ratings slump

In unusual move, NBC refunds ad dollars as ratings slump originally appeared on BloggingStocks on Wed, 12 Dec 2007 12:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingadvertising spendingGEGeneral ElectricinthenewsmediaNBCprimetimeprimetime televisiontelevisiontelevision ratingsWed, 12 Dec 2007 12:05:00 EST