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The Tiger Woods drama has ballooned since I last looked at the situation. Of course, I focused a tad more on the situation for Tiger's sponsors. I want to continue that look, but I want to look at why Tiger's sponsors will stand by him, why we are so fascinated by the situation, and the difference between Tiger and Michael Phelps (a.k.a. Aquaman).
First things first, this will not impact Tiger's relationship with any of his sponsors. No matter what you think happened or why the situation happened, Tiger was cited for a traffic violation and will pay the fine with money out of his change jar. Was his act immoral? Yes. Was the act inexcusable? Yes. Is the act something he will be reminded of publicly (and privately) on a near daily basis? Yes. Should his sponsors jump ship and run? No.
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