This post is part of a series on celebrity spokespeople who ended up doing serious harm to the brands they were hired to promote, or vice versa. See how we rank the 20 top spokesperson fiascos.
In 1987, Anheuser-Busch (NYSE:BUD) was featuring renown musicians such as Stevie Winwood and Phil Collins in a "The Night Belongs to Michelob" ad campaign. I'm sure the ad hacks in charge thought they'd had a stroke of genius when they conceived of using Eric "Slowhand" Clapton, performing his hit "After Midnight", as part of the series. 1 a.m., guitar god, and Michelob; seems like a natural, right?
I can't help but think that someone should have checked on Clapton's habits before launching the ad. Having fought well-publicized heroin addiction and a taste for cocaine, Clapton revealed to Rolling Stone that at the time of the ad's release he was in a detox facility. Battling alcoholism. His nights belonged to imaginary snakes rather than dirty-dancing runway models.
My suggestion? I'd steer clear of junkies as spokespersons, unless I was selling needles, smack or size 0 dresses. The image of spokespeople puking their guts out doesn't make me yearn for a beer.
Closing Bell: Can't go up every day (BAC, HE, HPW, COMS, BRCD, WMT, AMD)
Wal-Mart grows profit and cash flow in Q3, but comps still ailing
Chasing Value: Ten stocks for 2010 -- Part 2
