Imagine a car industry that only offered two models, a Mercedes-Benz (NYSE: DCX) S600 and a Chevrolet (NYSE: GM) Aveo. A restaurant industry that forced you to choose between Taco Bell (NYSE: YUM) and Smith and Wollensky (NASDAQ: SWRG), with nothing in between. A clothing industry that offered only K-Mart (NASDAQ: SHLD) house brands and designer labels, no Old Navy (NYSE: GPS) or Crocs (NASDAQ: CROX).

Intolerable, right? We middle-class shoppers demand products with a modest price but acceptable quality.

So how did we end up with an airline industry that offers only two real choices, cattle car or royalty? Where are the middle-class offerings? My wants are not complicated. I want a little more room. I want quicker check-in. I want to talk to real people when my flight is delayed. I want the kind of service I would receive at Applebee's (NASDAQ: APPB), or a Holiday Inn (NYSE: IHG), or (to shoot for the moon), Nordstrom (NYSE: JWN)

Unfortunately, I receive service that is rated by the American public as worse than the IRS, seating reminiscent of my grade-school desk, and the punctuality of a grunge band concert.

JetBlue Airways Corp. (Nasdaq:JBLU) is getting beaten up in the press because passengers were left stranded for hours on planes that never took off from their runways because of the snow storm that's pounded the Mid-Atlantic region.

About 10 flights were "significantly delayed" with passengers aboard them at the airline's home base at John F. Kennedy International Airport, the company said. More than 250 out of 505 flights were canceled. The media is reporting horror stories of honeymoons delayed, sweltering cabins and unpleasant bathrooms.

Responding to the outrage, JetBlue called the delays "unacceptable" and offered a full refund and a free roundtrip ticket to customers delayed onboard any aircraft for more than three hours. That seems to be more than fair compensation to passengers who shouldn't have expected that flying would be that fun during bad weather.

I'm sure JetBlue, a Wall Street darling, is sincerely sorry for upsetting people and should find ways to prevent this from happening.Today's bad publicity would have been much worse if the company hadn't acted quickly and decisively to respond to the criticism. Other companies should take note.

Lucky for JetBlue shareholders, there was some good news today as well. Goldman Sachs upgraded the stock from neutral to buy. The shares rose almost 4 percent., indicating that Wall Street is expecting the storm of bad publicity to blow over fast.