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Perhaps it's not exactly normal that one financial company comes out with two contrary predictions, but
Apple Inc (NASDAQ:
AAPL) is no normal company and neither is the speculation it generates. A little over a week ago, a patent application, filed by Apple back in November, was released detailing a multifunctional handheld device with a mode-sensitive circular touch pad. Whispers of the initial design for an iPhone Nano quickly began to get louder. Therefore, it wasn't exactly shocking when a note, written to clients by JP Morgan analyst Kevin Chang, was published Monday predicting a new iPhone that would be smaller, cheaper, and available sometime in the fourth quarter of this year. Chang said in his note, "We believe [the patent] is a strong sign that Apple could potentially convert every iPod nano in a nano phone." Chang concluded by predicting that release of a cheaper iPhone would generate sales of 30 to 40 million for 2008, a massive increase over Apple's own expectations of sales totaling 10 million for 2008 for the current model.
Predictably, Apple shares hit a new all-time high on Tuesday following Chang's speculation. Tuesday morning's record $134.50 eclipsed a 52-week high of $133.34 that had been the result of massive hype prior to the June 29th release of the iPhone, that had sent Apple share prices up 40% in a few months. Now, Apple has managed to yet again generate a media frenzy with the suggestive patent application. However, as fast as Chang created joyous an-iPhone-in-every-pocket images, a colleague tried to erase them. Fellow analyst Bill Shope, who has covered Apple for JP Morgan since 2003, responded to Chang's note with one of his own on Tuesday. While Shope did not disagree with the inevitable release of cheaper iPhone, Shope declared a near-term launch unlikely, stating that it would be "unusual and highly risky" and predicted that "Apple is likely to keep the iPhone and iPod as distinct business segments for as long as it makes economic sense."
So which analyst's view is gaining support? Both. There are plenty of people who feel that the end of this year is a reasonable time frame for the release of a new iPhone and still more who feel that a merging of the iPhone and iPod is imminent. Gene Munster, of Piper Jaffray, stated in a note to clients "We believe the iPhone reveals much of what the iPod will soon be." Yet, there are also those who, 13 days after the birth of the original iPhone, feel that it is too soon to begin looking for baby iPhone. And, as patent lawyer Jay Sandvos of Bromberg & Sunstein points out, not all patents indicate development: "It makes sense [for Apple] to seek patent protection for every possible aspect of such a device, whether or not Apple actually plans to use it - just to prevent competitors from doing something along these lines." It certainly wouldn't be the first time speculation regarding an Apple patent had been wrong. But who can keep from guessing at what's next? There's something about that little Apple that keeps us hungry for more.