This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

Verizon made an ad this summer showing a guy scaling a junkyard fence to get his hands on an LG Dare phone, only to run into two junkyard dogs -- chained and snarling pit bulls. Pit bull lovers didn't like the casual depiction of animal neglect and cruelty. Animal rights groups have been working for a long time to stop people from chaining up dogs in their yard, abusing them and generally using them as a street weapon.

Verizon at first insisted that it would keep running the ad. Then concerned dog owners got the People for the Ethical Treatment of Animals involved. PETA first tried to talk with Verizon and explain why the ad annoyed people: the dogs in the commercial had ears docked in a "fight crop" and pit bulls are the most abused breed of dogs.

Verizon refused to meet to discuss the situation, PETA says. So they put out an action alert. After Verizon got 7,000 e-mails from angry animal lovers, they took down the ad.

See other examples of Ads Gone Bad.

Cage-free eggs are the latest forefront in the constant PR campaign of many leading retail companies to be seen as the humanest, the most animal-friendly, the most vigilant about the health of its products. As indication of the bigness of this particular buzz-phrase, several weeks ago, Burger King Holdings Inc. (NYSE: BKC) announced a switch to both cage-free eggs and pork products. So important is the issue that when Portland, Oregon fast food chain Burgerville broadcast their own switch to cage-free, local media cried, when will Starbucks Corporation (NASDAQ: SBUX) switch all the eggs in its products (including its popular breakfast sandwiches) to cage-free?

The answer could be far more muddled than (for instance) the coffee giant's recent changeover to hormone-free milk or trans-fat-free baked goods. Here's the thing: it's not necessarily assured that cage-free eggs are the be-all and end-all of chicken humanity. And the costs go far beyond a little extra space.

This is not to say that I disagree with cage-free eggs, quite the contrary: I recently began raising chickens (Bella, Mathilda and Twitter are now six weeks old, and were recently joined by baby "sisters" Gilda and Genevieve) much because of the considerable health and taste benefits of cage-free eggs. Ideally (and in my own backyard), chickens who are not confined to cages get more exercise and a more balanced diet, including greens (they love blackberry and dandelion leaves). The eggs are therefore packed with good vitamins, making the yolks more orange and the shells sturdier -- whether brown, white, or pinkish.

But not all cage-free chickens are raised equally.

March 18 through 24, 2007, marks National Poison Prevention Week and it comes with some good news.

In the 1970s there were more than 200 child deaths a year attributed to the accidental ingestion of any manner of dangerous household chemicals, personal care products, over-the-counter medications, and cleaning agents. Due to the efforts of multiple agencies, the occurrence of these unfortunate accidents has been reduced to about 36 a year.

In 2005 about 91,000 young children visited hospital emergency rooms do to unintentional poisoning, and poison control call centers fielded more than 1 million calls. By maintaining constant availability and aggressive public awareness, organizations such as the U.S. Consumer Products Safety Commission seek to further reduce accidental poison fatalities.

To prevent these incidents, CPSC recommends the following safety steps: