In an earlier post, I confessed to not getting what the big deal could be over AOL's release of some customer search data (and for which they've expressed regret). Thanks to fellow BloggingStocks writer Amey Stone, for pointing me toward the consumerist. One factor I had not considered is that the very nature of the searching that someone might do, might also tend to reveal their identity. I google myself, and probably no one not named "Michael Canfield" is likely to google that name as often as those few of us that have it. Data like that (or searching your own social, or other personnel data) can be matched up with other searches that could be potentially embarrassing, invasive, or damaging. I guess. To be fair to those for whom this issue is a high concern, one never knows who's watching, what they're looking for, or what they might do with it.
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