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After decades of crappy ads, Microsoft (NASDAQ:MSFT) seems to finally have struck gold with its new ad campaign playing upon the price difference between the PC and similar Apple (NASDAQ:AAPL) products. In an interview in Brandweek, the general manager of brand marketing at Microsoft, David Webster, states that recent Microsoft marketing has enjoyed a recent 10% lift in preference for Windows PCs over Apple computers.
The clever ads follow 'real consumers' who are given $1,000 to buy a laptop, with the understanding that they can pocket any money left over. Since the Mac starts at $999, the results were preordained. More troubling for Apple, as pointed out by Daniel Lyons in Newsweek, is that one ad in particular undercuts the hip image of the Mac user. Lauren is an appealing, very cool young lady who opines, "I'm just not cool enough to be a Mac person." This message resonates particularly well in contrast to Apple's long-running "I'm a PC" ad campaign.
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