Applied Materials (NASDAQ: AMAT - option chain) stock is falling today after company CEO Mike Splinter said that weak demand and high development costs could lead to multiple failures in the semiconductor equipment sector. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on AMAT.

This morning, AMAT opened at $11.87. So far today the stock has hit a low of $11.53 and a high of $11.88. As of 11:30, AMAT is trading at $11.57, down $0.49 (-4.1%). The chart for AMAT looks bullish and S&P gives AMAT a positive 4 STARS (out of 5) buy ranking.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Co. (NYSE: ANF) reported dismal Q1 numbers as same-store sales plunged.
• Applied Materials Inc. (NASDAQ: AMAT) dismal Q2 results were in line with analysts' expectations.
• Bankrate Inc. (NASDAQ: RATE) reported lower earnings and revenue for Q1 and offered no guidance.
• Blockbuster Inc. (NYSE: BBI) earnings, revenue, and same-store sales all fell in the first quarter.
• Dr Pepper Snapple Group (NYSE: DPS) Q1 earnings declined but still topped analysts' expectations.

Applied Materials (NASDAQ: AMAT) reported Q2 numbers earlier in the week. They were dismal, to say the least. According to Jon Ogg's Closing Bell on Wednesday, the semiconductor business saw its top line reduced by 50%, and the adjusted loss came to 10 cents per share. Yes, yes, that met expectations. So what? The article also mentioned that the solar operation wasn't doing so hot.

Looking through the actual earnings release, I don't see a lot of things that would make a shareholder happy. Backlog was down. Applied Materials had to use cash to keep things going over the last six months (obviously investors would rather see cash generated from operations). And CEO Mike Splinter described the current climate as very tough in terms of customer demand.

As earnings season begins to wind down, some apparel retailers are scheduled to report quarterly results this week. Analysts polled by Thomson Reuters anticipate that Walmart Stores Inc. (NYSE: WMT), the 800-pound gorilla in the space, will report that it earned $0.77 per share in the first quarter, about the same as in the first quarter of last year. But JCPenney Co. (NYSE: JCP), Kohl's Corp. (NYSE: KSS), Nordstrom Inc. (NYSE: JWN), and Urban Outfitters Inc. (NASDAQ: URBN) are expected to report lower profits for the first quarter as consumers continued to hold off on spending. Macy's Inc. (NYSE: M) and Abercrombie & Fitch Co. (NYSE: ANF) are expected to have swung to a loss year over year.

Whole Foods Market Inc. (NASDAQ: WFMI) and Winn Dixie Stores Inc. (NASDAQ: WINN) are likewise expected to report declining earnings, while the Great Atlantic & Pacific Tea Co. (NYSE: GAP), parent of the A&P supermarket chain, is expected to have narrowed its net loss 68.9% to $0.28 per share.

After testifying before a Senate committee about AIG (NYSE: AIG) last week, the Fed's Ben Bernanke participates in a Council of Foreign Relations event Monday evening.

Economic data due to be released this week include wholesale trade and job vacancies for January on Tuesday morning, the U.S. Treasury budget for February on Wednesday, retail sales for February and business inventories for January on Thursday morning, and the U.S. trade balance for January on Friday morning.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Applied Materials Inc. (NASDAQ: AMAT) posted a Q1 loss and announced a workforce reduction.
• ArcelorMittal (NYSE: MT) swung to it's first ever quarterly loss due to lower demand and a big write-down.
• Buffalo Wild Wings Inc. (NASDAQ: BWLD) shares surged after it posted strong Q4 results.
• Chipotle Mexican Grill Inc. (NYSE: CMG) posted better-than-expected Q4 earnings as revenue surged.
• Genzyme Corp. (NASDAQ: GENZ) topped Q4 earnings estimates, sending shares higher.
• Global Traffic Network Inc. (NASDAQ: GNET) weaker-than-expected Q2 results led to a downgrade.
• Level 3 Communications Inc. (NASDAQ: LVLT) shares fell despite its upside surprise for Q4.
• Lions Gate Entertainment (NYSE: LGF) posted a bigger-than-expected Q3 loss despite revenue growth.

It's about that time again: Pepsi vs. Coke. No, not another taste test or another Battle of the Brands. It's time for the next quarterly results from these two soft drink titans.

Analysts surveyed by Thomson Reuters anticipate that PepsiCo Inc. (NYSE: PEP), global beverage and snack food giant, will report fourth-quarter earnings this week that are 9.1% higher that a year ago, or $0.88 per share. Revenue is expected to total $12.8 billion, which is 3.9% higher than last year. For the full year, the profit is expected to be $3.67 per share on revenue of $43.4 billion, up from $3.38 per share on $39.5 billion in 2007. PepsiCo's earnings met or beat estimates in four of the past five quarters, but missed by only two cents per share in the third quarter. The consensus recommendation of analysts remains to buy PEP. The share price fell to a 52-week low in January and is now 24.4% lower than it was a year ago. During the fourth quarter, PepsiCo declared a $0.42 per share quarterly dividend, agreed to acquire a Spitz International, and announced investments in China and Mexico.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Akamai Technologies Inc. (NASDAQ: AKAM) earnings prospects garnered an analyst's upgrade.
• Applied Materials Inc. (NASDAQ: AMAT) warned of a loss for the quarter due to the economic slowdown.
• Burger King Holdings Inc. (NYSE: BKC) posted lower Q2 profit and revenue that missed estimates.
• Clorox Co. (NYSE: CLX) Q2 profit fell but beat estimates, and it reaffirmed its full-year guidance.
• Dow Chemical Co. (NYSE: DOW) swung to a Q4 loss and warned that low demand will continue.
• Hartford Financial Group Inc. (NYSE: HIG) posted a loss, cut its dividend, and offered weak guidance.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Co. (NYSE: ANF) reported lower quarterly profits and cut its full-year outlook.
• Applied Materials Inc. (NASDAQ: AMAT) beat Q4 earnings expectations but revenues tumbled.
• Blackstone Group (NYSE: BX) reported a big loss in Q3, like many other private equity firms.
• Crocs Inc. (NASDAQ: CROX) posted a deeper-than-estimated Q3 net loss due to restructuring costs.
• Cypress Semiconductor Corp. (NYSE: CY) warned that it expects to swing to a net loss in Q4.
• Google Inc. (NASDAQ: GOOG) fell to a three-year-low despite expected growth in profits and revenues.
• Intel Corp. (NASDAQ: INTC) lowered its revenue forecast for Q4, which was bad news for PC makers.
• Kohl's Corp. (NYSE: KSS) beat low earnings expectations by a penny as same-store sales declined.
• Lions Gate Entertainment Corp. (NYSE: LGF) narrowed its net loss in Q2 but fell short of estimates.
• Nordstrom Inc. (NYSE: JWN) said its Q3 profit tumbled as its same-store-sales declined.
• Orbitz Wordlwide Inc. (NYSE: OWW) reported a wider net loss, which led to a analyst's downgrade.
• Procter & Gamble Co. (NYSE: PG) raised its forecasts after finalizing the sale of Folgers brand.
• Sirius XM Radio Inc. (NASDAQ: SIRI) halved its Q3 net loss and revenues and subscriber numbers rose.
• TJX Companies Inc. (NYSE: TJX) reported a Q3 earnings decline and offered a cautious outlook.
• Tyco International Ltd. (NYSE: TYC) posted better-than-expected profits but warned of softness ahead.
• Walmart Stores Inc. (NYSE: WMT) beat analyst estimates for Q3 and warned of a profit squeeze.

I was checking out Applied Materials (NASDAQ: AMAT) today to see how the stock was reacting after its earnings report. At the time I began writing this, the shares were up over 3% to $10.25 per stub; as I was about to send it off to be published, it was up over 5% to $10.49. The market is kidding me, right?

Melly Alazraki reported on the company's data this morning. The $0.20 per share in adjusted earnings booked for the fourth quarter beat expectations by three pennies. Yeah, I know, beating estimates is the big game on Wall Street. And yes, it is a good thing. However, not every earnings-beat is equal. You have to look at each business carefully and evaluate it relative to the macro environment. Applied Materials will be cutting 1,800 jobs. The market likes that, of course, and believes that cost savings will help profits down the line. However, cutting jobs isn't necessarily a sign that a business is about to get stronger; sometimes, it means the opposite. Also, top-line sales declined by double digits, and with bad news coming from Intel Corporation (NASDAQ: INTC), we know that the slowdown is going to get worse. Furthermore, the market drop earlier today is confirming that bad times will be with us for a while.

In that context, I can't see buying Applied Materials. I mean, up 5%? I know the argument -- you've got to start discounting better times and pick up shares when their cheap. Yeah, right. It is true that the market will do that at some point but we're not there yet. Back in August, I wrote about Applied Materials' Q3 numbers. The stock was higher at that point, and it was working off a higher 52-week low. Now, things have turned south on both counts. And I think they could go further south. At a time when even buying Microsoft Corporation (NASDAQ: MSFT) is an exercise in fear-management, I don't think Applied Materials is a tech stock that should be on anyone's list of investment ideas.

Disclosure: I don't own any company mentioned; positions can change at any time.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Albany Molecular Research Inc. (NASDAQ: AMRI) topped estimates and raised its full-year guidance.
• Applied Materials Inc. (NASDAQ: AMAT) Q3 earnings and revenues tumbled but beat low expectations.
• Deere & Co. (NYSE: DE) fell short of Q3 earnings expectations due to rising materials costs.
• Estee Lauder Cos. Inc. (NYSE: EL) posted strong Q4 results that led shares to a new 52-week high.
• Fossil Inc. (NASDAQ: FOSL) posted better-than-expected Q2 earnings and lifted its full-year forecast.
• JCPenney Co. Inc. (NYSE: JCP) Q2 profit slipped but still topped analysts' expectations.
• LDK Solar Ltd. (NYSE: LDK) Q2 net income soared, easily beating analysts' estimates.
• Liz Claiborne Inc. (NYSE: LIZ) rebounded from its tumble after its disappointing Q2 report.
• MBIA Inc. (NYSE: MBI) posted strong Q2 results despite downgrades of its financial ratings.
• Newcastle Investments Corp. (NYSE: NCT) despite negative earnings, it announced a quarterly dividend.
• Nvidia Corp. (NASDAQ: NVDA) posted dismal Q2 results and announced a share buyback program.
• Sysco Corp. (NYSE: SYY) Q4 earnings topped expectaitons on demand for bulk food products.
• TJX Cos. (NYSE: TJX) strong Q2 results fell short of expectations, as did the Q3 earnings forecast.
• Wal-Mart Stores Inc. (NYSE: WMT) topped Q2 estimates due to bargain seekers and international sales.

Also, Jim Cramer warns against bearishness on the financials and also suggests that the collapse of commodities will buoy earings.

For more highlights from this week, see: Abercrombie, Macy's, Kohl's, Sirius, UBS, Wachovia and others

Upcoming quarterly reports include Lowe's (NYSE: LOW), Home Depot (NYSE: HD), Hewlett-Packard (NYSE: HPQ), Target (NYSE: TGT), La-Z-Boy (NYSE: LZB), Saks (NYSE: SKS), BJ's Wholesale (NYSE: BJ), Limited Brands (NYSE: LTD), Barnes & Noble (NYSE: BKS), Burger King (NYSE: BKC), Gap (NYSE: GPS), Heinz (NYSE: HNZ), and Intuit (NASDAQ: INTU).

Visit AOL Money & Finance for more earnings coverage.

Minyanville Professor Sean Udall dares to share the kind of keen insight and actionable information you won't find in any prospectus. For more original thought, visit www.minyanville.com.

The earnings report from Applied Materials, Inc. (Nasdaq: AMAT) was not solid but the stock sure is, which is what happens when the market starts looking at enterprise value beyond a quarterly EPS report. The stock has been cheap for some time with only the solar catalyst providing occasional lift. Contrary to other noteworthy opinions, I have not heard AMAT call a bottom or "trough" in the cycle for many a quarterly call. It has called for a reduction in the decline in certain product lines, while calling for strength in others. But as far as a broad cyclical "trough" this is the first I heard them utter that since 2005 -- and at that point the company was half right and half wrong.

Lam Research Corporation (Nasdaq: LRCX) had the best report I've seen in the sub-group. If the (SOX) keeps showing strength then I presume the group may be led by the high quality semi-caps possibly through the first quarter of 2009.

Cree, Inc. (Nasdaq: CREE) report was also noteworthy as the shares have really been hammered of late. The company beat and raised revenue guidance by a touch. However, the thing that has kept me out of CREE for more than just an occasional trade is the lack of EPS traction it seems to have, even on higher revenues. And next quarter's guidance is more evidence of that. From time to time CREE can ramp, and when it does, it's usually a compelling move. So I mainly keep the name on the radar as a technical trading vehicle. If CREE were to back fill to the mid $19's I may add a partial.

Applied Materials (NASDAQ: AMAT), a technology company that provides solutions to industries involved with such things as semiconductors, flat panel displays and solar photovoltaic cells, and whose colleagues include KLA-Tencor (NASDAQ: KLAC) and LAM Research (NASDAQ: LRCX), reported earnings for the third quarter on Tuesday.

They weren't great. The top line decreased by 28%, coming in at $1.8 billion. Adjusted earnings per diluted share dropped well over 50% to 17 cents. Although these numbers are horrible, it should be noted that the company at least beat estimates of 14 cents per share.

Well, not to be a downer or anything, but Applied Materials is not the tech stock I want to be in right now. It is suffering through a dismal economic environment, and the growth rates just don't look good. Not only do you have these year-over-year declines, but you've also got sequential-quarter statistics showing a negative trend. Plus, new orders are down significantly, and the gross margin took a dive.

Is there any saving grace to the report? Yes. Cash flow from operations was essentially flat over the nine-month timeframe at almost $1.6 billion. Hey, flat is better than a decline, correct?

LDK Solar (NYSE: LDK) is recently trading at $40.25 in pre-open trading, above its close of $33.58. LDK reported Q2 revenue of $441.7 million, up 89.2% quarter-over-quarter. ThinkEquity says: "The shares of LDK offer significant upside, with its impending polysilicon production, which should lower the company's cost structure significantly." LDK August 35 straddle is priced at $3.95. LDK September call option implied volatility is at 74, puts are at 85; near its 26-week average according to Track Data. LDK puts are priced higher than calls because LDK is difficult to borrow.

Applied Materials (NASDAQ: AMAT) closed at $18.46 Monday. AMAT is scheduled to report Q3 EPS after the market close today. Kaufman Bros says: "We reiterate our Hold and $19 price target." AMAT August straddle 18 is priced at $1.10, September is at $1.90. AMAT September option implied volatility of 36 is near its 26-week average according to Track Data, suggesting non-directional movement after EPS.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com