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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Arby's takes "super-size" to the next level]]></title><link>http://www.bloggingstocks.com/2007/05/20/arbys-takes-super-size-to-the-next-level/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/05/20/arbys-takes-super-size-to-the-next-level/</guid><comments>http://www.bloggingstocks.com/2007/05/20/arbys-takes-super-size-to-the-next-level/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/industry/" rel="tag">Industry</a>, <a href="http://www.bloggingstocks.com/category/consumer-experience/" rel="tag">Consumer Experience</a>, <a href="http://www.bloggingstocks.com/category/rants-and-raves/" rel="tag">Rants and Raves</a>, <a href="http://www.bloggingstocks.com/category/competitive-strategy/" rel="tag">Competitive Strategy</a>, <a href="http://www.bloggingstocks.com/category/marketing-and-advertising/" rel="tag">Marketing and Advertising</a>, <a href="http://www.bloggingstocks.com/category/mcd/" rel="tag">McDonald's (MCD)</a>, <a href="http://www.bloggingstocks.com/category/bkc/" rel="tag">Burger King Hldgs (BKC)</a></p>Arby's, a unit of <a href="http://finance.aol.com/quotes/triarc-companies-inc/try/nys">Triarc Companies</a> (NYSE: <a href="http://finance.aol.com/quotes/triarc-companies-inc/try/nys">TRY</a>), has just taken first prize in its attempt to one-up the "super-size" fast-food menu with its "<a href="http://www.arbys.com/">Pick 5 for 5.95</a>" value meal.
<p class="MsoNormal">
<p> </p>
If you've read Eric Buscemi's Battle of the Brands post: <a href="http://www.bloggingstocks.com/2007/04/09/mcdonalds-vs-burger-king-battle-of-the-brands/">McDonald's vs. Burger King</a>, you know the Big Mac and Whopper do not fall in the category of "healthy" foods. Add in fries and a drink and you've already clogged your first artery.<span> </span>But Arby's takes it one step further: they give you your pick of five fast-food items on a special menu -- two more than the standard value meal at <a href="http://finance.aol.com/quotes/mcdonald-s-corporation/mcd/nys">McDonald's</a> (NYSE: <a href="http://finance.aol.com/quotes/mcdonald-s-corporation/mcd/nys">MCD</a>) or <a href="http://finance.aol.com/quotes/burger-king-holdings-inc/bkc/nys">Burger King</a> (NYSE: <a href="http://finance.aol.com/quotes/burger-king-holdings-inc/bkc/nys">BKC</a>).</p>
<p class="MsoNormal">I went to Arby's for lunch today to pick my "5 for 5.95" and I must say it's overwhelming. </p>
<p class="MsoNormal">
<p> </p>
I decided upon an Arby's Melt sandwich with medium curly fries, a medium drink (sounds like the standard fast-food value meal so far but I had two more choices) mozzarella sticks with marinara sauce and a small jamocha shake. </p>
<p class="MsoNormal">
<p> </p>
Needless to say, I couldn't finish everything. I sat at my table staring at my unfinished meal thinking of Thomas Aquinas and what he said about gluttony in his <em>SUMMA THEOLOGI&AElig;</em>, "Gluttony denotes, not any desire of eating and drinking, but an inordinate desire ... leaving the order of reason, wherein the good of moral virtue consists."</p>
<p class="MsoNormal">
<p> </p>
This was just too much food, I thought. It defies all reason. How bad is this for you?</p><p><a href="http://www.bloggingstocks.com/2007/05/20/arbys-takes-super-size-to-the-next-level/" rel="bookmark">Continue reading <em>Arby's takes "super-size" to the next level</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/05/20/arbys-takes-super-size-to-the-next-level/">Arby's takes "super-size" to the next level</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Sun, 20 May 2007 00:26:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.bloggingstocks.com/2007/05/20/arbys-takes-super-size-to-the-next-level/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/899951/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/05/20/arbys-takes-super-size-to-the-next-level/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>arby</category><category>big mac</category><category>BigMac</category><category>bkc</category><category>burger king</category><category>BurgerKing</category><category>calories</category><category>carbs</category><category>fat</category><category>food</category><category>mcd</category><category>mcdonalds</category><category>saturated fat</category><category>SaturatedFat</category><category>supersize</category><category>triarc</category><category>try</category><category>whopper</category><dc:creator><![CDATA[Kevin Shult]]></dc:creator><pubDate>Sun, 20 May 2007 00:26:00 EST</pubDate></item><item><title><![CDATA[The best part of waking up is Folgers in your Wendy's coffee cup]]></title><link>http://www.bloggingstocks.com/2007/05/18/the-best-part-of-waking-up-is-folgers-in-your-wendys-coffee-cup/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/05/18/the-best-part-of-waking-up-is-folgers-in-your-wendys-coffee-cup/</guid><comments>http://www.bloggingstocks.com/2007/05/18/the-best-part-of-waking-up-is-folgers-in-your-wendys-coffee-cup/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/deals/" rel="tag">Deals</a>, <a href="http://www.bloggingstocks.com/category/press-releases/" rel="tag">Press Releases</a>, <a href="http://www.bloggingstocks.com/category/industry/" rel="tag">Industry</a>, <a href="http://www.bloggingstocks.com/category/consumer-experience/" rel="tag">Consumer Experience</a>, <a href="http://www.bloggingstocks.com/category/competitive-strategy/" rel="tag">Competitive Strategy</a>, <a href="http://www.bloggingstocks.com/category/sbux/" rel="tag">Starbucks (SBUX)</a>, <a href="http://www.bloggingstocks.com/category/marketing-and-advertising/" rel="tag">Marketing and Advertising</a>, <a href="http://www.bloggingstocks.com/category/mcd/" rel="tag">McDonald's (MCD)</a>, <a href="http://www.bloggingstocks.com/category/jpm/" rel="tag">JPMorgan Chase (JPM)</a>, <a href="http://www.bloggingstocks.com/category/pg/" rel="tag">Procter and Gamble (PG)</a>, <a href="http://www.bloggingstocks.com/category/wen/" rel="tag">Wendy's Intl (WEN)</a>, <a href="http://www.bloggingstocks.com/category/bkc/" rel="tag">Burger King Hldgs (BKC)</a>, <a href="http://www.bloggingstocks.com/category/ckr/" rel="tag">CKE Restaurants (CKR)</a>, <a href="http://www.bloggingstocks.com/category/leh/" rel="tag">Lehman Br Holdings (LEH)</a></p><p><a href="http://www.theflyonthewall.com/splashPage.php?source=AOL"><img alt="" hspace="4" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2007/05/fly-logo-(aol).gif" align="right" vspace="4" border="1" /></a>In addition to <a href="http://finance.aol.com/quotes/wendy-s-international-inc/wen/nys">Wendy's</a> (NYSE: <a href="http://finance.aol.com/quotes/wendy-s-international-inc/wen/nys">WEN</a>) management's recent hiring of <a href="http://finance.aol.com/quotes/jpmorgan-chase-and-co/jpm/nys">JP Morgan</a> (NYSE: <a href="http://finance.aol.com/quotes/jpmorgan-chase-and-co/jpm/nys">JPM</a>) and <a href="http://finance.aol.com/quotes/lehman-brothers-holdings-inc/leh/nys">Lehman Brothers</a> (NYSE: <a href="http://finance.aol.com/quotes/lehman-brothers-holdings-inc/leh/nys">LEH</a>) <a href="http://www.signonsandiego.com/news/business/20070515-1345-wendys-advisers.html">to help review strategic options</a> for the company, the fast-food restaurant has decided to throw its hat into the breakfast ring by <a href="http://www.reuters.com/article/consumerproducts-SP/idUSN1847671520070518">signing an exclusive deal</a> with <a href="http://finance.aol.com/quotes/the-procter-and-gamble-company/pg/nys">Proctor &amp; Gamble</a> (NYSE: <a href="http://finance.aol.com/quotes/the-procter-and-gamble-company/pg/nys">PG</a>). The deal allows Wendy's to be the only major fast-food restaurant chain to offer a proprietary blend of Folgers Gourmet Selections coffee and will become part of Wendy's new breakfast menu.</p>
<p>
<p> </p>
What's that you say, "<em>Breakfast menu</em>?"</p>
<p>
<p> </p>
Yes folks, Wendy's just isn't for lunch or dinner anymore (or dessert - mmmm Frosty's). You can now eat Wendy's for every meal of the day. By the end 2007, Wendy's expects to have 20-30% of its North American restaurants serve breakfast along with premium Folgers coffee.</p>
<p>
<p> </p>
Wendy's is definitely throwing its hat into a very crowded ring. The fast-food breakfast market is growing at almost <a href="http://www.forbes.com/2006/01/05/mcdonalds-starbucks-breakfast-cz_mg_0106breakfast.html">three times the rate</a> of the overall market, with <a href="http://finance.aol.com/quotes/burger-king-holdings-inc/bkc/nys">Burger King</a> (NYSE: <a href="http://finance.aol.com/quotes/burger-king-holdings-inc/bkc/nys">BKC</a>), <a href="http://finance.aol.com/quotes/mcdonald-s-corporation/mcd/nys">McDonald's</a> (NYSE: <a href="http://finance.aol.com/quotes/mcdonald-s-corporation/mcd/nys">MCD</a>), Arby's, a unit of <a href="http://finance.aol.com/quotes/triarc-companies-inc/try/nys">Triarc Co.</a> (NYSE: <a href="http://finance.aol.com/quotes/triarc-companies-inc/try/nys">TRY</a>), Carl's Jr and Hardee's, both owned by <a href="http://finance.aol.com/quotes/cke-restaurants-inc/ckr/nys">CKE Restaurants</a> (NYSE: <a href="http://finance.aol.com/quotes/cke-restaurants-inc/ckr/nys">CKR</a>) and even <a href="http://finance.aol.com/quotes/starbucks-corporation/sbux/nas">Starbucks</a> (NASDAQ: <a href="http://finance.aol.com/quotes/starbucks-corporation/sbux/nas">SBUX</a>) offering similar on-the-go breakfasts to consumers. <a href="http://finance.aol.com/quotes/papa-john-s-international-inc/pzza/nas">Papa John's</a> (NASDAQ: <a href="http://finance.aol.com/quotes/papa-john-s-international-inc/pzza/nas">PZZA</a>), Dunkin Donuts and Chick-fil-A are planning new breakfast products as well. What's going to be so different to make me go to Wendy's?</p>
<p>
<p> </p>
When looking at the coffee aspect, one has to recall last year's <a href="http://www.canada.com/reginaleaderpost/news/canada_world/story.html?id=9af404dd-0e49-4fee-bc57-01be823174ff"><em>Canadian Business</em> magazine taste test</a> between McDonald's "Caf&eacute; Roast" and Starbucks coffees. I'm sure all the companies I mentioned above serve some brand of coffee. Wendy's is really walking into a competitively caffeinated situation. We also can't forget about
<place w:st="on"><city w:st="on">Seattle</city></place>
's "<a href="http://sbux.bloggingstocks.com/2007/01/22/can-coffee-get-any-hotter-seattle-spins-sexpresso/">Sexpresso</a>" baristas, but that's competition on a different level.</p>
<p>
<p> </p>
Where do you go to get your morning cup o' joe? And would the chance to have Folgers Gourmet change your mind?</p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/05/18/the-best-part-of-waking-up-is-folgers-in-your-wendys-coffee-cup/">The best part of waking up is Folgers in your Wendy's coffee cup</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Fri, 18 May 2007 14:02:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.bloggingstocks.com/2007/05/18/the-best-part-of-waking-up-is-folgers-in-your-wendys-coffee-cup/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/899209/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/05/18/the-best-part-of-waking-up-is-folgers-in-your-wendys-coffee-cup/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>arby</category><category>barista</category><category>bkc</category><category>breakfast</category><category>burger king</category><category>BurgerKing</category><category>cafe roast</category><category>CafeRoast</category><category>carl</category><category>chick</category><category>ckr</category><category>ckr restaurants</category><category>CkrRestaurants</category><category>coffee</category><category>dinner</category><category>dunkin donut</category><category>DunkinDonut</category><category>folgers</category><category>frosty</category><category>hardee</category><category>joe</category><category>jp morgan</category><category>jpm</category><category>JpMorgan</category><category>leh</category><category>lehman</category><category>lunch</category><category>mcd</category><category>mcdonalds</category><category>menu</category><category>papa john</category><category>PapaJohn</category><category>pg</category><category>procter</category><category>pzza</category><category>sbux</category><category>sexpresso</category><category>starbuck</category><category>triarc</category><category>try</category><category>wen</category><category>wendy's</category><dc:creator><![CDATA[Kevin Shult]]></dc:creator><pubDate>Fri, 18 May 2007 14:02:00 EST</pubDate></item></channel></rss>
